People make a decision to buy when the pain of the problem is greater than the pain of change. Learn how to develop the pain by taking customers to the negative future - the nightmare of losing all their valuable business data because they were unprotected, then show them the positive future they will enjoy when they have installed End Point Protection Small Business Edition 2013 from Symantec.

1. Part 2. Product Positioning

2. Connected Customers
www.flickr.com/photos/cajie/364732208

3. More and more of our
time surfing the web
www.flickr.com/photos/ccdoh1/3459618962

4. Drowning in of data

5. the
Problem

6. Data security
www.flickr.com/photos/kenyee/2817511001

7. Always connected
www.flickr.com/photos/defragged/522405926

8. Two sources of risk:
People we know
People we
don’t know

9. Evil forces at work
www.flickr.com/photos/laughingsquid/4277630860

10. What do they look like?
www.flickr.com/photos/strobe-/7592200456

11. People we know
www.flickr.com/photos/makelessnoise/759311624

12. End point protection
www.flickr.com/photos/dimenticato/2600683772

13. Massive data leaks
www.flickr.com/photos/rustytanton/260708043

14. Modern day pirates
www.flickr.com/photos/tavallai/4766144788

15. False sense of security
www.flickr.com/photos/thesussman/5235066810

16. End point protection

17. Ineffective End Point Protection
http://www.flickr.com/photos/edgeplot/2520607830/

18. An accident waiting to happen
www.flickr.com/photos/xlibber/3870106899

19. the
Opportunity

20. Help them to choose
www.flickr.com/photos/oregondot/6235945692

21. Guide them to the right solution
www.flickr.com/photos/pursuethepassion/3822008906

22. Show them the best way forward

23. Get it wrong
www.flickr.com/photos/roome/3390682853

24. Get it right
www.flickr.com/photos/winemegup/3641912321

25. 1 2 3
3 ideas for
today’s webinar

26. 1 Make the problem real and threatening
Show them how SEP SBE 2013 simply takes
2 the PAIN away
3 Sell the “Return Path”

27. Create a sense of urgency
www.flickr.com/photos/amagill/3225245640

28. Create a sense of urgency
28

29. Cyber terrorism is multi-taking mayhem
www.flickr.com/photos/15271532@N00/1172675049

30. Gone before you know it
www.flickr.com/photos/jurvetson/478786571

31. Move in, move out
www.flickr.com/photos/brewbooks/3934958171

32. Steal your business
www.flickr.com/photos/stillmemory/880277551

33. The fatal blue screen
www.flickr.com/photos/o2sources/2311353972

34. Disruptive change
www.flickr.com/photos/mwichary/3690887427

35. Fear of attack
www.flickr.com/photos/sziszo/2632802003

36. Cloud Security Strategy?
www.flickr.com/photos/26046024@N06/2735134853

37. We are totally secure

38. Data Security Cloud Architects
http://ad009cdnb.archdaily.net/wp-content/uploads/2012/06/20120110_JG_2901dusk-1000x752.jpg

39. Connected Customers

40. 1 Make the problem real and threatening
Show them how SEP SBE 2013 simply takes
2 the PAIN away
3 Sell the “Return Path”

41. All your security risks simply…

42. Continuous inspection
www.flickr.com/photos/rooreynolds/3868326564

43. Secret Agent
www.flickr.com/photos/magiker/2377684727

44. Protecting all your valuable data
www.flickr.com/photos/rooreynolds/3913175831

45. Protecting all your End Points
www.flickr.com/photos/thelostwanderer/125511639

46. Pre-emptive cleaning
Predictive analytics

47. Cleaned continuously before
you get access to your data

48. Now is the time
clean up your act

49. 1 Make the problem real and threatening
Show them how SEP SBE 2013 simply takes
2 the PAIN away
3 Sell the “Return Path”

50. What if you want come
back from the Cloud?

51. Return path

52. You can’t teach an old dog new tricks

53. Return path
www.flickr.com/photos/29456235@N04/3665618772

54. Today’s Webinar in

55. 1 Make the problem real and threatening
Show them how SEP SBE 2013 simply takes
2 the PAIN away
3 Sell the “Return Path”

56. Effective End Point Protection
www.flickr.com/photos/29233640@N07/3779987744

57. Data cleansing
www.flickr.com/photos/richardwest/2792878444

58. Peace of Mind
David R Ednie
President & CEO
SalesChannel Europe
Ph: +33 676 60 09 25 (FR)
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com