Decipher custom panels are your fast, flexible low-cost research tool for delivering powerful business insights. Your custom panel is a proprietary, targeted sample of customers or prospects that you can access 24/7 to receive valuable feedback on a regular basis, enhancing your marketing programs and strengthening customer and constituent relationships.

1. Why do people care so much about celebrities?

2. We’re just as curiousabout human behavioras you are.

3. Our data 2000 The year Decipher was founded 25 Years of senior-level experience 110 Number of employees 3 Offices (Fresno, Portland & LA) 0 Amount of work we outsource

4. Our services

5. Our services Online Survey Programming Sampling Data Processing & Interactive Dashboards Online Reporting Custom Community Development

6. StRATEGIES & best practices FOR BUILDING SUCCESSFUL CUSTOM RESEARCH PANELS & mROCs.

8. When to Build vs. Buy

9. Custom Panels vs. Online Communities

11. 24/7 access to customers’/stakeholders’ thoughts & feelings about your organization

13. Custom panels & online communities

14. Common features of panels & Mrocs Automated member recruitment process Member site development and management Sample management and sample selection tool Member database management Monthly / quarterly member repopulation

15. Defining traditional custom panels Panelists recruited strictly for research purposes Clients interact with panelists via surveys or focus groups There are no one-to-one interactions between panelists

16. Defining online communities Community members engage in activities on member site that may increase participation levels & lead to rich insights. Decipher offers the latest forum technology allowing real-time communication with your community using text, images, and video. Community members can react to other members’ postings. There’s a unifying theme for the community based on common interests – such as runners or mothers – or a common research theme, such as civic participation.

17. Custom community development Online communities different from traditional panels Destination site for respondents Increased survey participation rates Rich insights Hypothesis generation for new research

18. Member websites Sites contain privacy policy, about the panel, FAQs, recent news, and member-only areas to update contact & profile information or make technical inquiries. Online communities also include forums & instant polls. http://www.americangenerationspanel.com http://panel.decipherinc.com/index.php/discuss

19. experience Decipher has built and managed custom panels & MROCs ranging in size from under 1,000 to over 100,000 over the past 10 years. My own experience includes 15 years building & managing online access panels for Ipsos & TNS, as well as designing panel tools & processes.

20. Best practices

22. Sample Selection & Contact Frequency

25. Longer recruit surveys reduce panel join rates, which in turn increase costs.

28. Select sample based on answers to previous panel studies.Exclude members whom you’ve contacted recently.

29. Wrap-up Many benefits to building a custom panel or MROC, from cost-savings to research flexibility to deep customer insights. Decipher can work with you to determine if a custom panel or MROC is a good fit for your research needs.

30. We’d love topartner with youTO GET TO THE RIGHT DATA

31. By asking the rightquestionsSTARTING WITH

32. why?

33. bonniesherman bonnie@decipherinc.com 916.209.3203 Twitter: deciphertweets Facebook: decipherinc