Video marketing
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SMCVE conference June 17th Social Media Conference - Dave Griffin, Video Marketing
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Video marketing
- 3. Why Listen to Me? 13,447 followers 6,655 Connections linking to 16,819,614+ professionals 2,986 Fans/friends
- 4. Why This is a Different Learning Environment… Cone of Learning After 2 weeks we tend to remember Nature of Involvement Doing the Real Thing 90% of what we say and do Giving a Talk Simulating the Real Experience Active Doing a Dramatic Presentation 70% of what we say Participating in a Discussion Looking at an Exhibit Watching a Demonstration Watching a Demonstration Seeing it Done on Location Reading Looking at Pictures Hearing Words Watching a Movie 50% of what we hear and see Passive 30% of what we see 20% of what we hear 10% of what we read
- 6. What Do You Want To Get From This Workshop Today?
- 7. 5 Components of The Business Engine Profit Margins Life TimeValue Up Sell/Cross Sell Enquiries Conversion
- 8. Which of These 3 Roads Are You On? Have Accounts & Not Using HAVE Used them but got NO Success Are Having Some Success but Want More
- 9. What Happens if You Don’t Learn This? Only 14% trust traditional ads 78% of consumers trust peer recommendations 97% of consumers use online searches when researching products or services
- 12. It’s Part of Your 10 Spoke Marketing Wheel Website 10. Networking 2. Google Adwords 3. Press Releases 9. Magazine Adverts 8. Social Media 4. Direct Mail 5. News Letters 7. Directory Adverts 6. Joint Ventures
- 13. Numbers You Should Think About… NewProspects InactiveClients ActiveClients 1:3 1:2 1:6
- 14. The Critical Business Lesson ... Profit Profit is a DirectResultof Repeat Customers
- 15. Where to Spend Your Marketing Time? Local Geographical Area 10% 60% Existing Customers 30% New ‘A’ Prospects
- 16. High Power Targeting for “A” Clients D Grade V.LowProfit High Maintenance C Grade Low Profit Low Maintenance B Grade Medium Profit High Maintenance A Grade High Profit Low Maintenance
- 17. Who is your target market?
- 19. 1 of 4 Key Tools to Master to Get Found
- 20. The New Economy Search Engine 2,000,000,000 videos watched daily!
- 21. There are more than two billion views on YouTube each day 24 hours-worth of video content is uploaded every minute 46 years-worth of YouTube content is watched each day on Facebook The average user spends a quarter of an hour each day on the site 70% of YouTube’s traffic comes from outside the USA The site is monetising more than a billion video views each month 94 of AdAge’s 100 top advertisers have executed YouTube campaigns The number of advertisers running display ads across YouTube has increased by around 1,000% in the last year
- 22. Bad Customer Service News Travels FAST! OLD ECONOMY NEW ECONOMY Dissatisfied World call 10 people Thousands in seconds
- 23. United Airlines Vs David Caroll
- 25. How to Look Professional ……
- 28. Set Up for Success
- 31. What to Say …… Tips FAQs Client Successes Links SAQs Humanity
- 36. Implement a System to Educateyour customers … The Million Pound Money Matrix
- 37. Our CORE Belief is that … “Continued Learning is the ONLY real source of sustainable competitive Advantage in Business today!”
- 38. What Were Your Top Learning's & Ideas?
- 39. Monthly Social Media & Lead Generation Webinar Next Date – 29th June Social Media Makes YOU the Expert Cost £15 per month
- 40. Thank you
Notas do Editor
- Paradigm shift over past five years - Truth:Marketing has shifted from a one-way broadcast to a multi-point conversation
- GROUPS OF 3 – 5 THINGS THAT YOU ARE GOING TO ACTION FROM TODAYDO 1 OR 2 THINGS VERY QUICKLY
- ½ room sun reader exercise½ room audi a4 owner
- There are many facets and platforms for social media but today we are going to concentrate on the 5 Key areasFacebook – over 500 million users - if a country would be 3rd largest in the world!! fastest growing demographic 35 to 65 year old womenLinkedIn - over 100 million professionals with an average salary of £60,000You Tube - world’s 2nd largest search engine, owned by Google, 2 billion videos are watched daily, average user spends 15-20 minutes per day on you tube, Twitter – over 200 million users sending an average of 1,3 million tweets per hour
- 11.22
- There are only 3 Types of People in Business:People who watch things happenPeople who Make things HappenPeople who wonder what the Hell HappenedTom Peters is Author of Books including – In search of Excellence and is Considered a Global Management Expert
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