What is Content Marketing and Do You Have a Strategy? How do you stand out, get noticed and be remembered by what you create, post, write, record, via social media, eMarketing, video, podcasting, blogging and other content marketing strategies and tactics.

1. Content Marketing 101
What is Content Marketing?
Do You Have a Strategy?

2. How do we
stand out
get noticed
be remembered
in today’s cluttered, competitive, online
and content centric business
landscape?

3. “Content Marketing is owning media.
Marketing process to attract and retain customers by
consistently creating and curating content to
change or enhance consumer behavior.”
Instead of pitching your products or services, you are
delivering information that makes your buyer more
intelligent.
The essence of this content strategy is the belief that if
we deliver consistent valuable information, buyers
ultimately reward us with their business and loyalty.
Joe Pulizzi-Content Marketing Institute.com

4.  Personal Brand
 Expert
 Values, Beliefs, Attitudes
 Reach & Reputation
“If you don’t create it,
there’s nothing to be found”

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6.  Blending in person and online activity-50/50
 Use content marketing for SALES lead
generation and CUSTOMER relationship and
retention.
 Content marketing creates their customer
experience with you.
eMarketer.com

8. Social Media
Blogs
Articles Writing
In-person events
Enewsletters
Case studies
White papers
Webinars
Video
Traditional Media
Podcasts
Virtual Conferences
Ebooks
Books

9.  60% Educate and Inform
expertise, experience
 20% Inspire and Engage
values, beliefs, attitudes
 20% Sell
help people solve their pain,
problem, fear

10. 5 ways you can solve people’s pain, fear,
problem.
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2-______________________________________
3-______________________________________
4-______________________________________
5-______________________________________

11. Career Transition
Professional
Development
Professional
Advancement
Personal Branding
Visual Imaging
Content Messaging
Self Marketing
Content Creation
Blogs
Articles
Podcasts
eMarketing
Social Media Strategy
LinkedIn
Twitter
Facebook
My Content World

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13. What are you doing?
Sales
Events
Sponsorships
Partnerships
Affiliations
Community
Professional Affiliations

14.  Content MarketingInstitute.com
 Social Media Today.com
 SmallBizTrends.com
 PersonalBrandingBlog.com
 MarketingProfs.com
 LinkedIn Today
 Your Top Professional Websites and Blogs
Contact Me: 954-801-3133
Deborah@DeborahShane.com