1. How to Get Key Influencers &
Celebrities Asking To Be on
Your Web Show
Using Google+ Hangouts on Air
Sunday, February 24, 2013
12 pm noon; room RCC-162

2. This Presentation Will Cover
• 10 Steps to Celebrity: G+ Hangouts on Air
• 20 Minutes + 10 minutes Q&A
• 30 Point Font
– Thank you Guy Kawasaki!

3. Will Weinraub - LiveNinja.com
CEO & co-founder

4. Chris Guillebeau
The $100 Startup

5. Guy Kawasaki & Shawn Welch
APE: Author, Publisher, Entrepreneur –
How to Publish a Book

6. 1 – Dream Big, Start Small
• Think about the group of people you
most want to help, prioritize
– (September) wanted to help everyone!
– Multi-format & weekly show planned
• Propose multiple categories, but channel
energies to subjects where successful
– Focusing efforts on #SparkleSOS Book
Authors & Publishers, monthly show

7. 2 – Expect to Iterate
• A refined process grows your audience
• Expect to start off crappy
– Execute & iterate to work out the kinks
– Started with QSR / resto: not good tech
– Tried “Hangouts” Hangout: NOT good
– Tried “Twitter” Hangout: so/so attendees
– Have been beating to pulp
#SparkleSOStweetchat, still working to
work

8. 3 – Pre & Taping Promotions
• Twitter is a much more used platform
– Pre – promotion & connection with
likely interested people / biz orgs
– Interns assigned to:
• tweet out live quotes on
#SparkleSOShashtag
• ask live audience Q’s on HoA
– Leverage “newness” of G+ &HoA

9. 4 – Creating Audience
• Like TV, most audience comes AFTER live
taping event
– Optimize video with keywords / SEO
– Introduce speakers & guests before
“live” taping begins
– Select 10 people (including hosts &
special guests), for ON Hangout video
who are most excited & connected

10. 5 – Share Video w/Open Mind

11. 6– Optimize the Video
• Send celebrity Hangouts video to other
celebrities & ask them to participate
– Dorie Clark (HBR / Forbes writer)
joined us on Chris Guillebeau. early
– Mike Michalowicz said “yes” to guest
spot, day before Guy Kawasaki live
– Keyword, category, links

12. 7 – Post Taping Marketing
• Share your video
– In gmail/email to potentially
interested audience / fans of subject
– Provide everyone on the Hangout with
the YouTube embed code & invite to
post to their own communities
– “Celebrity” guests likely to post to
their own blogs / communities

13. 8 – Follow Up, Ass Kisser!
• Follow up with video on email to particip
– Share video with their email list
– Ask for a review quote of the show
– Invite them back to the panel
– Ask if they know anyone else who
would be a fit for the show
– Review their book; drop in link
to video of Hangout

14. 9 – Leverage the Opportunity
• Google+ Hangouts on Air are NEW to most
people
– You’re likely 1st asking for G+ HoA
– Teaching the experts something new
– Now:
• Social Media Camp Victoria May
• Mari Smith Intensive San Diego April
• Search Marketing Expo Toronto March

15. 10 – Repeat the Process

16. Even SM “Wastelands”…

17. Connect With #Sparkle
Debbie Horovitch
Interns PatrycjaWygnal& Matt Alexander
WordPress Intern ParthPandya
UX/IA Partners 26Mondays
http://theSparkleAgency.com
debbie@theSparkleAgency.com
416-553-2157

19. Who is Social Sparkle & Shine
• Advertising, marketing & PR experience since 1996
• Social media consulting & training since 2008
• Clients include job seekers, professionals, small
business, media channels, large business, not for
profits & government organizations, globally
• Speaking & training programs available
• SEO Optimized guest blog posts available
• Relevant guest blogs accepted & promoted
• #HappinessTrain Mental Health Awareness Campaign
• #SparkleSOS Book Authors & Publishers – monthly
Google+ Hangouts on Air (web TV show)
• Social Media Mastermind