DAT 2011 iCharge & iStand

1. iCharge & iStand
Lucy Usien

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5. Key Words Definition Key Words Definition
To plan & fashion the form & structure Designed to minimize physical effort
Design of something (e.g. an object). Ergonomically Designed & discomfort, & hence maximize
Developing & outlining an idea. efficiency.
A thin, flat piece of a transparent
The making of goods or wares by Acrylic Sheet
plastic.
Manufacture manual labour or by machinery. Making
&/or producing.
A thin, flat piece of a silvery metallic
Sheet Aluminium
An item that holds an iPod whilst it is element.
Charging Station/Holder
being recharged
The production or manufacture of
A portable music player. iPhone is a Mass Production
goods in large quantities.
iPhone/iPod/iPod Touch mobile phone which includes a music
player.
Standard Electrical Power The typical power point/plug used in Forming of the thermoplastic sheet
Outlet Australia. Thermoforming Processes by heating it & then pulling it down
onto a surface to mould & shape it.
A method that neatly holds & tidies
Plug Cord Management System
cords.
The creation of an item whilst it is in
A frame or platform that supports and Production Window
Stand high demand/in the peak period.
holds an item.
Analysis Of Brief

6. •Does it incorporate a generic iPod •Does it work on flat surfaces
charger •Is it ergonomically appropriate for
•Does it use a standard electrical power viewing
outlet/plug •Is it able to support the weight of an
•Does it incorporate a cord management iPod
system •Does it work when the iPod is landscape
Functional Criteria •Is it able to support the weight of an iPod Functional Criteria and portrait
•Is it space efficient •Is it stable
• Is the design minimalist?
• Does it incorporate a cord • Is the design minimalist?
management system? • Does the design appeal to the
• Does the design appeal to the target audience?
target audience? • Is the design easy to understand
Aesthetic Criteria • Is the design easy to understand & use?
& use?
Aesthetic Criteria
Criteria To Evaluate Success

7. •Receive project Note: Manufacturing must be done
•Read over project between 25th & 7th
•Manufacture products
•Highlight key points of project 8th – 14th
17th July •Develop time/action plan August
Note: Manufacturing must be done
•Identification – find the product need, product purpose, target •Manufacture products
market & target market between 25th & 7th
•Create graphic design that markets both products
•Analyse design brief – find the key word/s and their definitions
18th – 24th 15th – 21st •Create promotional video that includes both products
•Develop criteria to evaluate success – include function &
(30 seconds in length)
July aesthetic criteria August
•Research ergonomics
•Research existing designs Note: Not finished, do next week. •Evaluate products in both aesthetic & function
•Do a PMI for 3 existing designs •Analyse of impact the products have on society & the
•Develop 3 ideas for each product
22nd – 23rd environment
25th – 31st •Do a PMI for each of the ideas •Conclude & evaluate overall project
July •Select a design for each product & explain why I choose it August
•Create developed designs in Rhino
•Create a prototype of each design out of cardboard &/or
foam •Folio & products due.
1st – 7th •Create a rendered drawing of each product design that 24th August
August includes dimensions
Time/Action Plan

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9. Product Name
iStuck
Designer
Fred & Friends
Source
http://www.amazon.com/Fred-Friends-ISTUCK-Bubble-Phone/dp/B004XT9M1W
• Fun, unique design
• Humorous
Plus • Works when the device is horizontal &
vertical
• Can be used with other devices (e.g.
different brand mobile phones)
• Requires two materials to manufacture
Minus • Only suitable for a particular target
audience
• The design incorporates humour
Interesting
• Product name is humorous and relevant
Existing Design - Stands

10. Product Name
iPlunge
Designer
Homade
Source
http://www.worldwidefred.com/iplunge.htm
• Works when the device is horizontal &
vertical
• Can be used with other devices (e.g.
different brand mobile phones)
Plus • Fun, unique design
• Humorous
• Small & light = easy to carry & transport
• Sturdy
• Only suitable for a particular target
Minus audience
• Requires two materials to manufacture
• Product name is humorous and relevant
Interesting
• The design incorporates humour
Existing Design - Stands

11. Product Name
Spiderpodium
Designer
Breffo
Source
http://www.breffo.com/#/buy
• Minimalist design
• Works with different kinds of Apple
products (iPhone, iPod Touch, iPod)
Plus • Design could be marketed at a large target
audience
• Can be adjusted to any angle
• Can be placed on any surface (e.g. car
headrest, bike)
• Design would be difficult to manufacture
Minus
• Piece of the leg could easily break off
• The product work in any angles & position
Interesting • A simple design which can be used in
multiple environments
Existing Design - Stands

12. Product Name
WallDock
Designer
DLO
Source
http://dlo.com/products/view/WallDock_ipod_iphone
• Minimalist design
• Works with different kinds of Apple
products (iPhone, iPod Touch, iPod)
Plus • Sturdy
• Uses the surrounding environment
• Design could be marketed at a large target
audience
• Does not incorporate a cord management
system
Minus
• iPod could easily be knocked over – design
would be safer if it were flat or horizontal
• The use of the wall as a support –
Interesting something to consider when designing my
product
Existing Design - Chargers

13. Product Name
reviveLITE
Designer
Scosche
Source
http://www.scosche.com/consumer-tech/product/1676
• Minimalist design
• Works with different kinds of Apple products
(iPhone, iPod Touch, iPod)
Plus • Incorporates a night light
• Uses the surrounding environment
• Design could be marketed at a large target
audience
• Does not require a cord
• iPod could easily be knocked over – design
would be safer if it were flat or horizontal
Minus
• Night light turns on automatically – could be
annoying
• The product extends to the side of the power
Interesting
point rather than sitting the iPod in front of it
Existing Design - Chargers

14. Product Name
WALdok
Designer
Hernetics
Source
http://hernkim.com/waldok/
• Minimalist design
• Works with different kinds of Apple products
(iPhone, iPod Touch, iPod)
Plus • Incorporates a speaker
• Design could be marketed at a large target
audience
• Does not require a cord
• Taller iPods could easily be knocked over –
design would be safer if it were flat or
Minus horizontal
• The design incorporates multiple materials
which would increase the manufacturing cost
• The product uses the function of the iPod
Interesting
whilst charging
Existing Design - Chargers

15. • Simple, minimalist design
• Sleek & professional aesthetics
• Easy to manufacture
Plus
• Ergonomically designed
• Suitable for a large target
audience
• Only holds iPod vertically
• Design is quite simple, too simple?
Minus • Could be unbalanced
• Acrylic might not stay glued
together
• Easy to mass produce
• Simple yet effective design
Interesting
• Uses the same base shape stacked
together to create thickness
iStand Design One

16. • Works when the device is
horizontal & vertical
• Minimalist design
• Sleek & professional aesthetics
Plus • Easy to manufacture
• Ergonomically designed
• Suitable for a large target
audience
• Sturdy
• Only works for one device (can’t
Minus work for both iPhone & iTouch)
• Design is quite simple, too simple?
• Easy to mass produce
Interesting
• Simple yet effective design
iStand Design Two

17. • Works when the device is horizontal
& vertical
• Can be used with other devices (e.g.
different brand mobile phones)
Plus • Simple, minimalist design
• Easy to manufacture
• Suitable for a large target audience
• Ergonomically designed
• Very basic design, perhaps over
simple
Minus • Potentially the design could fall over
due to uneven distribution of
weight
• Simple yet effective design
Interesting
• Easy to mass produce
iStand Design Three

18. • Simple design – easy to
manufacture
Plus
• Can be mass-produced
• Uses interesting leaf markings
• Doesn’t really suit target audience
Minus • Limited target audience appeal –
would appeal more to females than
males
• Could completely cut out the leaf
Interesting markings – potentially interesting
design idea
iCharge Design One

19. • Minimalist design
• Simple design – easy to
Plus manufacture
• Can be mass-produced
• Suitable for a large target audience
• Very simple design – too simple?
Minus
• Similar designs exist
• Matches with iCube iStand design –
Interesting
could produce a set
iCharge Design Two

20. • Minimalist design
• Simple design – easy to
manufacture
Plus
• Can be mass-produced
• Suitable for a large target audience
• Very space efficient design
• Very simple design – too simple?
• Similar designs exist
Minus
• Potentially unstable
• iPod could easily be knocked over
• Uses the environment around it to
Interesting
support the iPod
iCharge Design Three

22. Hole 1
Cube
Length = 80mm
Height = 90mm
Width = 60mm
Depth = 3mm
Bends = 90°
Hole 3 Hole 4
Holes
Length = 62mm
Height = 10mm
Depth = 3mm
Hole 1
15mm from back
Hole 2 Hole 2
15mm from front Hole Depth
Hole 3
25mm from top
15mm from side
45° angle
Hole 4
25mm from top
15mm from side
45° angle

23. Base
Length = 110mm
Width = 55mm
Depth = 3mm
Curve = 90° 10mm
Support
Length = 110mm
Width 1 = 70mm
Width 2 = 55mm
Width 3 = 50mm
Depth = 3mm Width 1
Hole
Width = 50mm
Height = 50mm
Depth = 3mm Width 2
Support
Width 3
Base

24. Prototypes

25. Final Design - iStand

26. Working Drawing - iStand

27. Final Design - iCharge

28. Working Drawing - iCharge

29. Final Product - iStand

30. Final Product - iCharge

31. Marketing - A4 Advertisement

32. Marketing - Video Advertisement