Created by Susan Mernit and Deanna Zandt for the Women Action & The Media 2009 Conference Pre-Intensive Workshop. http://www.centerfornewwords.org/wam/dsc.php Part 1 What is social capital? Just like regular capital, it’s a commodity that’s traded daily, and it has a direct effect on your career and goals. With today’s tech tools turning everything on its head, women have more of an opportunity than ever to ramp up their influence; this section will discuss the ways men and women build and use social capital differently, and begin to explore technology’s role. Part 2 Putting theory into practice: in this section, we’ll explore some of the common tools in play for working with your digital social capital: Facebook, Twitter, FriendFeed, LinkedIn, and more! This will be for beginners and advanced folk alike; more skilled attendees will be asked to share their experiences, while beginners will be taught how to get started.

1. Women & the Dynamics of Digital Social Capital Deanna Zandt & Susan Mernit WAM! March 2009

2. Moments in communication history

3. Wikipedia? 3/3/09

4. History needs you 3/3/09

5. Social capital 3/3/09

6. Social capital Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ connections reputation influence access to ideas and talent “ potential” access to further resources the saved up accomplishments access to resources

7. Social capital Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ Bridging Bonding

8. Girls vs Boys Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ we, more often, use social to keep in touch with friends and family we are more concerned about personal security even in our business lives, we go under alternative identities

9. Girls vs Boys Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ they, more often, use social media to entertain and gain an audience they are way more likely to be open with their profiles and info they are way more likely to mentor and support one another

10. Break! Talk to me.

11. Social capital through social media

12. So, how do you build your social capital through social media?

13. Let’s talk about: value to you plan measure execute

14. A challenge to get started: Can you name this service? Are you using it yet ?

15. What’s this one? Are you using it yet ?

16. How about this one? Are you using it yet ?

17. Annnnnd…? Are you using it yet ?

18. And this? Are you using it yet ?

19. Welcome to the social media ecosystem 44 million Americans 4 million people 2 billion photos ? you connected to everyone

20. Like this?

21. Or like this?

22. The game has changed Even beyond Google, everyone is inter-connected You need to play to compete. from centralized authorities … … to networks & crowds.

23. The game has changed referral, recommendation and reputation jobs, consulting gigs and more

24. The basic social media toolbox

25. You don’t need to use them all the time, but you do need to use them .

26. 1. Start with a strategy What do I want to accomplish? My goals: Establish presence and expertise Get a job, contracting, consulting

34. Let’s do it. 3/3/09