1. Dean Crutchfield Associates
Growth Advisors
Dean Crutchfield Associates

2. 6 Ways To Encourage Your
Office to Tap Growth Fast
Dean Crutchfield Associates

3. New growth is achieved by being different and
heroic, but with big corporations hording their
cash and banks refusing to loan small
businesses much needed finance, the US has
more than a fiscal cliff on its hands – it has
growth crisis that threatens to stifle the very
core of America’s economy: small business
owners.
Within any entrepreneur’s purview all manner
of initiatives and schemes exist to boost
business growth. Sadly most can’t through
lack of time and resources. The vital ingredient
to pursuing opportunity without regard to
resources currently held lies in creating
affordable actions and simple communications
that generate new business opportunities with
warm contacts.
To help beat the bushes there are six practical
initiatives you can apply to drum up your staff’s
involvement, rapidly creating a simple program
of actions that can kick-start a river flow of
opportunities.
Dean Crutchfield Associates

4. Value creation is determined by how tightly
your business is run and the quality of your
customer relationships – retaining 5% of your
customers can add 25% to the bottom line.
Satisfied clients and suppliers are a great
place to start by simply asking who in their
company/market you might be able to help.
This is an effective way for your client servicing
teams to engage their clients and vendors to
generate opportunities, whether it’s inviting the
client to discuss this with your CEO through to
the power of proactive proposal writing by the
team that provides the most immediate
impact.
How did you feel the last time you received a
genuine hand written note? Send notes to a
handful of influential people either at a client’s
business or a prospect you know. It’s amazing
how effective it can be to trigger “why should I
care?” from the client. Yes, it’s laborious and
your handwriting better be in reasonable
shape, but the approach works, especially if
you make sure the note is promising lots for
them, not you!
Dean Crutchfield Associates

5. Business often suffers when you’re unaware
of your brand’s standing because your client
quite literally doesn’t believe that you can do
what you say you can do. Therefore, more
often than not, we need to give to get for an
opportunity to meet with a prospect.
To demonstrate your diverse grasp of the
category consider emailing an article or
some recent research from a related field
that shares an invaluable perspective on the
client’s business (including clients you
haven’t talked to in years) with an outline of
the actionable insights you wish to share that
will benefit the client in multiple.
Dean Crutchfield Associates

6. Don’t be frightened by Possibility, She makes
a great mistress. Write a provocative byline with
a strong POV and send it to the editor of a
magazine, paper or blog your customers and
competitors read. You might get lucky and its
published or at least they’re open to hearing
more about you. If all fails you now have a
strong POV to present, tout in a sales letter,
host on your web site and use as part of an
office wide social media outreach campaign
for the company.
It’s not actually who you know, as the saying
goes, it’s how you use who you know. Encourage
the office to identify 25+ people – commercially
important to your business – invite them to an
informal group discussion (8-16 attendees) on
a hot topic at a salubrious location for breakfast
or after work. Aside shared insights, the goal is
to make an appointment with each attendee
post event, and approach those who did not
attend using the outputs from the discussion as
a lever for opening a conversation.
Dean Crutchfield Associates

7. Nothing in the world takes the place of
persistence and determination. Build
momentum by creating a low cost
competitive initiative that is team based using
all of these actions to rapidly promote the
business.
If you have the benefit of a new business
professional representing your company the
task becomes a lot easier to orchestrate,
especially the art of following up.
While being fully prepared for delays the key
is to have fun with the program by
coordinating it enthusiastically versus
efficiently, and with regular office alerts on
progress, impact will be felt within weeks.
Let’s grow.
Dean Crutchfield Associates

8. Dean Crutchfield Associates
Catalyzing top line growth for clients is what we
thrive on: how to put your best case and winning face
forward, sharpen the product offering and encourage
your people to move the needle north. By deploying
real world strategies and hands-on collaboration to
inspire teams we create content backed by actions
that will assure you of seizing every good opportunity,
selling more services and winning new business.
For 20 years Dean Crutchfield has advised the
world's most iconic brands, built businesses, created
new companies, opened international offices and
spoken about the role of brands at Duke, Kellogg,
Wharton and the Google Speaker Series. He has
made appearances on all major TV news networks,
commentary in the global press, editorials in major
business publications and is a Contributor to Forbes.
With a proven ability to inspire and push the
boundaries beyond the notion of what was thought
possible, DCA excel with clients who are looking to
run fast, led by CEOs, CMOs, entrepreneurs and
executive teams eager to capture dominant levels
of success. Let’s grow.

9. LET’S
GROW
Dean Crutchfield Associates

10. Dean@deancrutchfield.com +1 917 239 3303
333 East 34th Street, Suite 15A/B, New York, NY 10016
www.deancrutchfield.com