In an attempt to diversify their investments, Apple strengthens their involvement in the video production industry by introducing upgraded video editing software and applications such as Final Cut Pro and Motion.

1. Motion in Motion: A Comprehensive
Review of Apple’s Video Editing
Software
In an attempt to diversify their investments, Apple strengthens their involvement
in the video production industry by introducing upgraded video editing software
and applications such as Final Cut Pro and Motion. Every good news item on the
market today claims that Motion is among the top picks. This only proves that
Apple has invested in improving the software and fixing some bugs.

2. The Software at a Glance
Apple Motion is a software application designed for people working on different film and video projects.
This application helps video editors and designers add professional-looking titles, DVD menu items, and
2D and 3D compositing for visual effects. It is also used to create and edit moving graphics and
animated backdrops. It currently runs on the Mac OS X operating system.
The “Motion” Advantage
The good thing about Motion is that can it easily complement Apple’s other software such as Final Cut
Pro and DVD Studio Pro. It’s so easy to use that even beginners can come up with decent output. Editors
and designers won’t have to worry about starting from scratch, as Motion already provides about 30+
templates. The process of using it is fluid: insert text, a video clip, or a photograph, and then drag and
drop one of the default effects to the material you’ve just chosen.
Motion has a palette that allows users to personalise the effects chosen. The user can see the changes in
real time as he makes some adjustments to the settings. Some of the software’s default effects include
blur, glow, and matte filters. Animations and effects are practically unlimited, as the user can mix or
match them depending on their preference.
The Downside
Apple’s Motion has only three downsides. The first disadvantage is that it slows down when you add or
use more effects. The second one is that it lacks in 3D effects, and the third one is that colour correction
can be difficult. Nevertheless, all these disadvantages can be remedied by choosing the right material or
by having a complementary tool ready in hand.
In general, Apple’s Motion can exceed any video editor’s expectations. It is versatile and easy to use.
Other than these, you can easily find materials that are compatible with the software like templates,
which you can source from reputable providers like http://motionelements.com.