Rita Varvitsioti

1. Delivering World Class Enterprise Planning Process
Margarita Varvitsioti
EPM Sales Manager- Romania & GCMM Cluster

2. Agenda
• Overview Enterprise Planning
• Solution Overview
• Delivering World Class Enterprise Planning
• Customer Success
• Question & Answers
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3. AVG. HOURS FOR FINANCIAL MODELING
Reduce Budget Cycle by Months,
Scenario Analysis by More Than 50%
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MONTHS TO ASSEMBLE BUDGET
0
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7
Marginal Stable Best in Class Transformational
Pre Post
0
2
4
6
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10
12
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Marginal Stable Best in Class Transformational
Pre Post

4. Yapı Kredi Bankasi A.Ş. Cuts Budgeting and
Planning Time for Sales Representatives
CUSTOMER PERSPECTIVE
“Thanks to Oracle Hyperion
Planning, we are able to define
budgets and targets for our 840
branches throughout Turkey in a
single month, based on a single
version of up-to-date information. As
a result, our forecasting and analysis
processes have become more
sophisticated.”
Yilmaz Arisoy, former Head of MIS
and Business Planning
COMPANY OVERVIEW
• One of the top four banks in Turkey, offering financial services to
6 million customers in 840 branches throughout the country
• Industry: Financial Services
• Employees: 16,000
• Revenue: US$4 billion
CHALLENGES/OPPORTUNITIES
• Reduce the effort required to calculate sales targets and
budgets for the company’s 4,000 sales representatives and 840
branches by at least 50%
• Provide precise and accurate sales targets on the first day of
each financial year to the company’s sales representatives and
branches
• Create a centralized and automated solution to eliminate any
manual calculations that are prone to errors
• Redeploy staff assigned to manual calculations of sales targets
and budgets to more valuable analytical tasks
SOLUTIONS
• Oracle Hyperion Planning
RESULTS
• Consolidated data into a single,
centralized, and automated system
• Achieved more detailed and precise
budgeting and balancing of targets
• Redeployed several full-time
employees to analytical tasks, such
as balancing targets
September 2010

5. <Insert Picture Here>
Overview Enterprise
Planning
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6. Run models based
on key strategies
Set targets
Seed targets to
annual
operating plan
Start annual
process
Update strategic
plan with latest
forecast
Evaluate resource
and capital
requirements
Long-term strategic
plan
Annual
budget / plan
Validate
operational
feasibility
Evaluate
workforce and
capital
Monthly /
rolling
forecast
Update long-
term strategic
plan
Achieve a World Class Enterprise Planning
Process
Assess and Manage Risk
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Validate operational
feasibility to
financial plan
Update forecast
with latest budget
and actuals

7. Disconnected Processes Lead to
Inefficiency and Missed Targets
• Time – cycles take too long,
missed opportunities and
obsolete plans
• Quality – data integrity, lack of
standardization and
communication
• Flexibility – lack of
responsiveness to changes
• Cost – many wasted resources,
questionable benefits
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FP&A
Senior Management
Annual Plan &
Forecast
Revenue &
Cost Models
M&A
Departmental
Plans
Headcount
Plans
Treasury
Plans
Long-Term
Planning

8. <Insert Picture Here>
Delivering a World Class
Enterprise Planning
Process
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9. Oracle EPM Connects Management
Processes
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Common Integration & Analysis
Data Quality and Consistent Dimensions
Common Reporting & Interaction
Strategic Planning
Financial Close
Planning & Forecasting
Profitability Management

10. Critical Components to Implement
Planning Best Practices
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Capital Assets
Planning
Workforce
Planning
Long-Term
Financial
Planning
Financial
Detail
Operational
Detail
Predictive Modeling & Simulation
Operational
Revenue & Cost
Modeling
Planning, Budgeting & Forecasting
Functional Plans
Project
Planning
Marketing
Planning
Forward-looking Analytic Engine
Long-Term
Financial
Planning

11. Long-term Planning, Corporate Development
and Treasury in a Single Model
• Integrated financial
statements
• Project shareholder value
• Run unlimited scenarios
• Consolidate multiple
business combinations
• Evaluate strategic projects
• Simulate effects of M&A
• Debt Scheduling
• Optimize capital structure
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12. Critical Components to Implement
Planning Best Practices
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Workforce
PlanningLong-Term
Financial
Planning
Financial
Detail
Operational
Detail
Predictive Modeling & Simulation
Operational
Revenue & Cost
Modeling
Planning, Budgeting & Forecasting
Functional Plans
Project
Planning
Marketing
Planning
Forward-looking Analytic Engine
Public Sector
Planning &
Budgeting
Capital Assets
Planning
Balance Sheet
Planning
Future Industry Solutions for
Public Sector and Financial Services

13. Key Capabilities
Accelerate the Enterprise Planning Process
• Centralized system
• Align top-down and bottom-up
• Consistent assumptions
• Common allocations &
calculations
• Integrated Operational Planning
to address in-depth revenue and
margin planning
• Purpose-built Capital Assets and
Workforce planning modules for
fast deployment
• Powerful workflow and process
management for budgeting and
forecasting
• Leverages Essbase – powerful
reporting and analysis
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14. Oracle Hyperion Planning 11.1.2.
Major Enhancements Streamline Planning and Forecasting
• Enhanced Process Management
– Vary workflow by scenario/version
– Pre defined promotional path
– Data driven promotional path
• Composite Form Layout Manager
• Web Form Enhancements
– Conditional formatting and process-based
data validation
– Ad hoc web data entry forms
– Freeze, Sorting and filtering
– Member Selector enhancements
• Better Integration with Microsoft Office
– Excel: Allow Planners to perform Planning
tasks in familiar MS Office environment
• Task Based Workflow
• Traffic Lighting & Data Validation
•Budget Book

15. Budget Books
Hyperion Planning 11.1.2
• Define a budget book with sections and
subsections with a table of contents
• Financial Reports, MS Word, HTML,
PDF and other file types as sections or
attachments in the Book
• Generate the book in PDF output or a
static HTML web site
• Templates will be provided for HTML
layout and page customization
• BI Publisher support
• Support table of contents edits and web-
site navigation links
• Leverage book printing options in
workspace
• Built in search capability for HTML
output
• Integration with Document Management
System (Stellent)
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16. • Forecasting
• Scenario comparison
• Trending
• Goal seeking
• Procedural calculations
• Custom Calculations
• What if testing
Essbase is a Powerful Calculator
Hundreds of Built-in Functions and Algorithms
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17. Critical Components to Implement
Planning Best Practices
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Capital Assets
Planning
Workforce
Planning
Long-Term
Financial
Planning
Financial
Detail
Operational
Detail
Predictive Modeling & Simulation
Operational
Revenue & Cost
Modeling
Planning, Budgeting & Forecasting
Functional Plans
Project
Planning
Marketing
Planning
Forward-looking Analytic Engine
Operational
Revenue & Cost
Modeling

18. Copyright © 2010, Oracle and/or its affiliates. All rights reserved.
Profitability and Cost Management
Delivers Detailed Cost and Profitability Insight
• Flexible measurement,
allocation and management
of costs and revenues
• Computation of Profitability
for business, product, and
customer segments
• Profitability measurement by
using cost decomposition,
consumption-based costing,
and scenario playing

19. <Insert Picture Here>
Customer Success
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20. Ursus Breweries Achieves More Informed
Decision-Making with Reporting Solution
CUSTOMER PERSPECTIVE
“Any company that wants to switch
from time-consuming data input to
value-added planning, improved
analysis, and well-supported
decision-making should deploy
Hyperion Planning.”
Cristina Popovici, Finance
Development Manager
COMPANY OVERVIEW
• Produces a range of respected beers, including Ursus,
Timişoreana, Stejar, and Ciucaş
• breweries in five Romanian cities, and is owned by SAB Miller,
one of the world’s largest brewers
• Industry: Consumer Goods
• Employees: 2,000
• Revenue: US$450.8 million
CHALLENGES/OPPORTUNITIES
• Reduce use of manual processes, such as comparing
spreadsheets, during business planning activities
• Accelerate decision making and gain the ability to react much
faster to changing market conditions
• Strengthen ability to monitor key value drivers and evaluate the
financial impact of specific decisions, such as pricing or
marketing spend for the company’s various brands of beer
• Improve collaboration across Ursus Breweries by standardizing
business planning model rules and ensuring data consistency,
within a flexible and decentralized environment for each
department
SOLUTIONS
• Hyperion Planning
RESULTS
• Reduced reliance on spreadsheets
for reporting and planning, enabling
the planning team to focus on value-
added analyses and interpretations
• Established scenario planning
• Used Hyperion Planning Fusion
Edition’s deep analysis capabilities
to swiftly and accurately model and
compare the financial impact of
specific decisions
• Cut the risk of human error
February 2010

21. Predict 12 Month Rolling Sales
Worlds largest steel company
$124 billion of revenues
103 million tons of steel production
Before
 Rapid growth put strain on reporting
systems
 Spreadsheet-bound management
information
 Lack of performance comparison
across businesses and processes
After
 Predict sales on 12 month rolling basis
 Cost benchmarking reduced variables
costs of steel production
 Embed best practice planning in the
business
 Get information to the right people at
the right time, without using
spreadsheets
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