2. nick whitehead&ajlec bojan final bi

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Business Intelligence 11g R1
Alexander Meixner
Sales Director BI Solutions
EE&CIS Region

Oracle’s Strategy
Complete. Open. Integrated.
• Engineered to work together
• Tested together
• Certified together
• Packaged together
• Deployed together
• Upgraded together
• Supported together
• Managed together

Customer Benefits
• Better performance,
reliability, security
• Shorter deployment times
• Easier to manage and
upgrade
• Lower cost of ownership
• Improved support
experience

Oracle’s Portfolio of Leading Products
• Business Analytics
• Enterprise Performance Management
• Data Warehousing
• OLTP
• Embedded Database
• Customer Relationship Management
• Human Capital Management
• Middleware
• Application Servers
• Enterprise Operating Systems
• Server for UNIX
• Server for Oracle Database
• Enterprise Tape Storage
• Development Language

Oracle’s
Business Intelligence
Strategy

Oracle Business Intelligence
Continued Investment and Innovation
1995 20102000 2005
Embedded Business
Intelligence
Oracle Exadata
EPM System
BI Applications
Enterprise BI Platform
Data Mining
Ad Hoc Query
Database Reporting
OLAP
Oracle
Business Intelligence 11g
8i 9i 10g 10g R3 10g R5 11g2.0BI Releases 1.2 8.31.6

Delivered in the Last 12 months
• Exadata v2
• Oracle BI 11gR1
• EPM System 11.1.2
• Essbase 11.1.2
• Real-Time Decisions 11g
• BI Applications 7.9.6.1 and 7.9.6.2
• Hyperion Financial Close Suite
• Hyperion Disclosure Management
• Hyperion Financial Close Process
• Hyperion Enterprise Planning Suite

Exadata Database Machine
#5 The value of FAST queries
• Most successful product launch in Oracle‟s history
• Fastest solution for Data Warehousing
– Exadata Smart Storage Server Speeds Queries
– 5X Faster than competition
– Customers seeing 10-100x performance improvements
“After carefully testing several data
warehouse platforms, we chose the Oracle
Database Machine. Oracle Exadata was able
to speed up one of our critical processes
from days to minutes.”
Brian Camp
SVP, Infrastructure Services Knowledge Base Marketing

Oracle Business Intelligence 11g
Biggest and most Significant BI release yet
• Oracle‟s most significant BI release
• 3+ years in development
• 150+ development projects; 1000s of
years of development effort
• Platform on which to build for the
future

Part of Oracle Fusion Middleware
Infrastructure &
Management
Database
Middleware
Applications

Oracle Hyperion Performance Management Applications
Oracle Business Intelligence Applications
Complete and Integrated
From Storage To Scorecard
Oracle Business Intelligence Enterprise Edition
Oracle Business Intelligence Publisher
Oracle Essbase
Oracle Data Integrator
Oracle Golden Gate
Oracle Exadata
Oracle Data Mining
Oracle OLAP
Oracle Partitioning

Copyright © 2009, Oracle and / or its affiliates. All rights reserved.
16
More Value
Less Complexity
More Flexibility
Less Cost
More Choice
Less Risk
Comprehensive
Industry Portfolio
Complete
Standards-Based
Architecture
Open
Designed to
Work Together
Integrated
Reduced Total Cost of Ownership

NEW PRODUCT PACKAGING:
Introducing Oracle BI Foundation Suite
Single Integrated Solution
Oracle Scorecard and
Strategy Management
Oracle Essbase PlusOracle BI EE Plus
+ +
Oracle BI Foundation Suite
Operational BI &
Analysis
Modeling &
Simulation
Strategy Reporting

Nick Whitehead
Senior Director, Business Development
Oracle EMEA Business Intelligence

SINGLE
ENTERPRISE
INFORMATION
MODEL
Integrated Analytic Processes
DETECT
ANALYZEACT
MODEL
• Data-driven alerts
• Mobile devices
• Scorecard / KPIs
• Data mining
• Ad-hoc OLAP query
• Interactive visualization
• Role-based dashboards
• What-if scenarios
• Write-back
• Predictive analytics
• Insight to Action
• Standards-based process execution
• User-centric process design
• Closed-loop process metrics
•Real-Time Decisions
•Collaboration
SINGLE
ENTERPRISE
INFORMATION
MODEL

SINGLE
ENTERPRISE
INFORMATION
MODEL
The New Standard for Enterprise Analytics
Oracle’s Integrated Analytic Solution
DETECT
ANALYZEACT
MODEL
SINGLE
ENTERPRISE
INFORMATION
MODEL
• Sales
• Marketing
• Service
• Contact Center
• Price
• Loyalty
• Financial Services
• Communications
• Healthcare
• Retail
• Financials
• HR
• Procure & Spend
• Projects
• Supply Chain
• Order Mgmt
• Logistics
• Scorecard
• Strategic Planning
• Financial Close
• Planning & Forecasting
• Profitability Management

Complete Enterprise Analytic Foundation
Best in class functionality provides consistent
view of business performance
Powers Packaged Applications
Performance Management, Operational
Analytics, Industry and Partner Applications
Easily leverage analytics to drive better
decision-making across the organization to
improve performance continuously
Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 22

OLTP & ODS
Systems
Data Warehouse
Data Mart
Packaged
Applications
(Oracle, SAP, Others)
Excel
XML/Office
Business
Process
OLAP
Sources
Exadata Unstructured &
Semi-Structured
Common Business Intelligence Foundation
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Detect
& Alert
Office
Integration
Search EmbeddedData
Integration
MobileScorecards Collaborate
Complete.

Common Business Intelligence Foundation
OLTP & ODS
Systems
Data Warehouse
Data Mart
Packaged
Applications
Excel
XML/Office
Business
Process
OLAP
Sources
Semi-Structured
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Detect
& Alert
Office
Integration
Search EmbeddedData
Integration
Open.

OLTP & ODS
Systems
Data Warehouse
Data Mart
Packaged
Applications
Excel
XML/Office
Business
Process
OLAP
Sources
Semi-Structured
Integrated.
Common Enterprise Information Model
• Common Metadata Foundation across all Data Sources
• Common Security, Access Control, Authorization, Auditing
• Common Request Generation and Optimized Data Access Services
• Common Clustering, Workload Management, & Deployment
• Common Systems & Operational Lifecycle Management
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Detect
& Alert
Office
Integration
Search EmbeddedData
Integration

Oracle BI Server EE
Leading R-OLAP Server
• Complete BI Tools Suite
– Consistent UI, metadata,
calculations, data access, security
• Best R-OLAP Performance
– Intelligent Request Generation
– Intelligent Function Shipping
– With multi-pass calculations
– Intelligent Aggregate Navigation
– Intelligent Caching
– Optimized Distributed Data Access
• Multi-user Development
– Enterprise consolidation & scale
• Heterogeneous Data Sources
– Relational, OLAP, unstructured
ORACLE BI SERVER

Typical BI “Silos of truth,” are a barrier to BI
Incomplete. Inconsistent. Inaccurate

Interactive
Dashboards
Geospatial
Visualization
Office
Integration
Mobile Reports
Applications
& Portals
Search
Ad-hoc
Queries
Collaboration
Scorecards
Unified End User Experience
Complete. Consistent. Accurate. Many Channels

Interactive
Dashboards
Geospatial
Visualization
Office
Integration
Mobile Reports
Unified End User Experience
Complete. Consistent. Accurate. Many Channels
Applications
& Portals
Search
Ad-hoc
Queries
Collaboration
Scorecards
Enhanced in 11gNew or radically Improved

Interactive Visualizations
Gain Insight Quicker with Greater Visibility
• Rich Interactive Visualizations
• Animated transitions
• Range and Paging sliders
• Legend-based interactions
• Master-Detail linking
• Extensive and extended set of
chart types
• Consistent, hi-fidelity charting
across Oracle product line

Best in Class Ad-hoc Query & Analysis
• First, seamless ROLAP & OLAP
browser interface
• OLAP query building with
member selection
– Member selection
– Calculated members
– Hierarchical calculations
– Custom aggregates
• Navigate across relational and
multidimensional sources
– Shared metadata, calculations,
dimensions, security
– Ragged & skip-level hierarchies
– Performance for each source
• Microsoft Office Integration

Spatial Intelligence
New Depth and Breadth of Analysis
In effect, Oracle is "flipping the switch" and turning spatial into
a product feature when such a capability is needed. It will be
daunting to compete against this company.
Microsoft, beware… we haven't heard much about geospatial
and SQL Server integration lately… you are in danger of
becoming a non-player. And IBM continues to play with ESRI
only, and resists striking out on its own in what could be a
missed opportunity.
• Most BI data already contains
geographic dimension of analysis
• Deliver deeper analytical insights
through Spatial visualisation and data
• Increase the ROI of BI & GIS systems

Spatial Integration
Uncover Patterns Hidden in Tables
• Gain new understanding of your
customers, markets, branches, stores,
and assets
• Use geographic insights to innovate
business processes
• Manage location-based assets, people
and property
• Optimize service and sales territories for
greater efficiencies
• Deploy networks, infrastructure and
utilities with confidence
• Map resources, plan logistics and
prepare for emergencies

Enterprise Reporting and Publishing
Self service reporting for Business Users
• 100% thin-client design environment
• Pixel-perfect documents
• Lightweight, easy to use
– Easy to embed: 5 MB Download
– Relational, OLAP, unstructured sources
– Multiple output formats: XML, HTML, Word, PPT, PDF, RTF,
Open Office, …
• Powerful & highly scalable server
– 1,000,000 Reports/Hour on 2 CPUs
– Highly scalable: Optimal resource and print queue
management
– Active-Active clustering
• Separates data extraction, formatting,
delivery models
– Dynamic font substitution
– Dynamic language substitution

Oracle BI Collaboration
WebCenter Workspaces & Collaboration
• Integrated with WebCenter
– Search, tagging, tag clouds
– Linking & document association
– Discussion forums
– Chat, presence, & real-time
collaboration
– Workspaces
– Community lists
• Business Intelligence in portals
– Dashboards, dashboard pages,
scorecards, reports embeddable
– Standards-based portlet integration
– Context passing & run-time editing
– Personalization & skinning
– Oracle & other portals

Oracle BI Search
Secure Enterprise Search
• All BI objects are searchable
– Metadata, dimensions, prompts,
hierarchies, reports, …
– All data sources
– Full text search
• Full security enforced
– Functional & data security
• For users
– Easily locate reports, analysis and
dashboards
– Execute selected report with
correct context
• For analysts
– Find all objects affected by
business model changes

Highest Scalability & Availability
Comprehensive Support in Enterprise Manager
• Unified systems management
– Across all components
– Across entire lifecycle
• Performance monitoring & tuning
– Diagnostics & troubleshooting
– Across single instance & clusters
– 1-click scale-out & online clustering
– Dynamic capacity management
• Automate all operational tasks
– Develop, test, deploy
– Scale-out & tune
– Patch & upgrade cycles
– HA patching (rolling restart)

Oracle BI Security
Integration with Identity Management
• Strong security
– Comprehensive SSL
– Encrypted metadata catalog
– Report encryption, watermarking & signing
• Authentication & Single Sign-On
– Strong Authentication
– Integrates with corporate directories
– Integrates with corporate SSO
– Externalizes authentication
– Easy to configure & setup
• Application roles & authorization
– Comprehensive set of application roles
– Externalized for all metadata & data
– Flexible authorization model
• Centralized auditing

"OBIEE 11g has features which make all enterprises running
Oracle applications think twice before looking somewhere
else for their enterprise BI platform. Having said that, there's
nothing in the OBIEE architecture that requires tight coupling
with Oracle's applications and middleware. 11g is a huge
release, bringing tons of important new features to the OBIEE
platform.”
Forrester: Boris Evelson July 2010
Analyst Perspective on Oracle BI

Dashboards and Scorecards
Complimentary Perspectives
• Business results
• Operational and strategic
• Root cause analysis
• Guided navigation
Past
Dashboards
Why did I miss my goal?
• Strategy deployment
• People & team
• Accountability maps
• Management processes
• Initiative tracking
• Cause & effect
• Collaboration
Future
Scorecards
How do goals support our strategy?
Alerting
Benchmarking
Metrics
Graphics
Reporting
Metadata

Communicate Strategy -Detect Variances from Goals
Oracle Scorecard and Strategy Management
• Integrated BI component, not a silo
– KPIs as core metadata
– Thresholds, owners, history
– Auto-generated interactive analyses
– Linked objectives & initiatives
• Automatic detection
– KPI alerts triggered by thresholds
• Strategy visualization
– Strategy Maps and Trees
– Cause and Effects
– Watchlists
– Annotations & override
• All methodologies
– Balanced scorecard, six sigma, Baldrige

“Only 22% of respondents say they do
rigorous and timely scenario planning
across the organization, which helps
them be proactive in addressing market
changes.”
The Intelligent Enterprise
Economist Intelligence Unit
November 2009

Most Scenarios are Modeled & Planned Here!
It is a Good Productivity Tool…but
• Disconnected
• Data security risks
• Prone to errors
• Doesn‟t scale
• No controls / audit trails

REPORTING ANALYSIS , MODELING, PLANNING
Which customers spend the most?
What did this customer buy?
What is the Q4 revenue forecast?
Which customers are most profitable?
What is the customer likely to buy next?
What if demand falls short of forecast?
The value of Modeling & Planning
Deeper insights – to decide next course of action

Oracle Essbase
Powerful OLAP Server for Business Scenario Modeling
• Rich Business User Experience
• Powerful & Intuitive tools for the business user
• Broadest analytic functionality accessible
• “Speed of thought” response
• Models complex business scenarios with
advanced calculation Engine
• Comprehensive library of functions
• Extensive financial and time intelligence
• A complimentary extension to the BI platform
• Custom Business Analytic Environment
• Optimized storage
• Enterprise scale forward looking applications
• Premium performance

Oracle BI 11g Foundation
Single, Integrated Solution
BI Server Essbase
 Role-based Interactive Dashboards
Proactive alerts
Scorecards & Strategy Communication
MS Office and Excel integration
 Simplified logical view of data
 Powerful query processing, modeling,
planning, what-if analysis
 Federated enterprise data sources
Excel
XML
OLTP &
ODS
Systems
Data Marts
Data Warehouse
Database
Machine
OLAP
Cubes
 Integrated Solution for Strategy Reporting, Modelling/Planning & Operational BI
 Shared metadata, calcs, dimensions, security

Integrating Insights with Business Processes
#2 BI as part of the Business Process
THE NEW WAY: Action Framework
Integrated. Closed Loop.
THE OLD WAY
Disconnected. Open Ended.

Value of Linking Insights to Action
BI in the process Shortens Decision Cycles
Finance
INSIGHT
ACTION
HR Sales Service Supply
Chain
Marketing
Late
Payment
Trend
Hold
Credit
Headcount
Budget
Analysis
Forecast
Update
Product
Safety
Supply
Shortfall
Poor
Campaign
Results
Escalate
Issue
Change
Request
Approve
Hire
Approve
Discount
Redirect
Funds
Lower
Bad
Debt
Greater
Team
Productivity
Higher
Win
Rates
Better
Customer
Service
Higher
On-Time
Deliveries
Improved
Marketing
ROI

Oracle BI Action Framework
Robust Structured Framework for process linkage
Sense
• Detect business
events &
conditions.
Respond automatically
• Generate and
deliver reports
• Alert and Notify
users
• Initiate business
Processes and
workflows
Monitor Progress
• Track resolution
and progress
FULLY AUTOMATIC
Define actions
in response to insights
• Associate with key
business
conditions
Navigate
• Guide users to
relevant analysis,
web content and
transactional
systems
Take Action
• Initiate workflows
& business
processes
HUMAN-DRIVEN
• Navigate to
further analysis
• Initiate a
business process
• Execute
a workflow
• Deliver
BI content
• Call a Web service
• Collaborate

Worth the Wait
On Actionable Intelligence….
"This capability is certainly a competitive differentiator
and makes the concept of 'insight to action' a reality."
BIScorecard: Cindi Howson – July 2010

SINGLE
ENTERPRISE
INFORMATION
MODEL
DETECT
ANALYZEACT
MODEL
SINGLE
ENTERPRISE
INFORMATION
MODEL
• Sales
• Marketing
• Service
• Contact Center
• Price
• Loyalty
• Financial Services
• Communications
• Healthcare
• Retail
• Financials
• HR
• Procure & Spend
• Projects
• Supply Chain
• Order Mgt
• Logistics
• Scorecard
• Strategic Planning
• Financial Close
• Planning & Forecasting
• Profitability Management

Oracle’s Enterprise Performance Management System
OLTP & ODS
Systems
Data Warehouse
Data Mart
Packaged
Applications
Excel
XML/Office
Business
Process
OLAP
Sources
Exadata Unstructured
& Semi-
Structured
BI Server
Essbase
Dimension
Management
Predictive
Analytics
ERP
Analytics
Strategy
Management
Financial Close
and Reporting
Planning &
Forecasting
Profitability
Management
CRM
Analytics
Industry
Analytics
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Detect
& Alert
Office
Integration
Search EmbeddedData
Integration

Now with Complete, Open &
Integrated BI
• Seamlessly accesses financial data
stored and managed in HFM or
Planning
• HFM and Planning data participate
in Common Enterprise Information
Model
For HFM and Planning Customers
• Plans correlated to actual performance
• Self-service BI, rather than Finance
being burdened
• Enfranchise and empowering a
performance management culture
Integrated with Performance Management
Industry leading Applications for Oracle, SAP and other systems
OLTP & ODS
Systems
Data Warehouse
Database Machine
Oracle, PeopleSoft, JDE,
Siebel, SAP, Fusion
Excel
XML/Office
Business
Process
OLAP
Cubes
ERP
Analytics
Performance Management
Applications
CRM
Analytics
Industry
Analytics
EssbaseBI Server Predictive Analytics
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Detect
& Alert
Office
Integration
Search EmbeddedData
Integration
Fusion Middleware

CRM
ANALYTICS
ERP
ANALYTICS
ORACLE BI ENTERPRISE EDITION
AND OTHER OPERATIONAL AND ANALYTIC SOURCES
Sales
MarketingService and
Contact
Center
PriceLoyalty
Financials
Procurement
and Spend
Supply Chain
and Order
Management
Projects
Human
Resources
Packaged BI Applications
Business Intelligence EE 11gR1

CRM ANALYTICS ERP ANALYTICS
SALES
• Pipeline Analysis
• Forecast Accuracy
• Up-sell/Cross-sell
• Cycle Times
• Lead Conversion
• Sales Team
Effectiveness
MARKETING
• Campaign
Effectiveness
• Customer Insight
• Product Propensity
• Market Basket
Analysis
• Campaign ROI
SERVICE &
CONTACT CENTER
• Service
Effectiveness
• Customer
Satisfaction
• Resolution Rates
• Service Rep
Efficiency
• Service Cost
• Service Trends
ORACLE BUSINESS INTELLIGENCE
AND OTHER OPERATIONAL
AND ANALYTIC SOURCES
SOURCE ADAPTERS:
PRICE
• Price Segments
• Price Waterfall
Analysis
• Deal Life Cycle
• Deal Desk
Analysis
• Product Pricing
Performance
LOYALTY
• Member
Demographics
• Program Revenue
• Membership
Trends
• Promotion
Effectiveness
• Points Analysis
FINANCIALS
• General Ledger
• Accounts
Receivable
• Accounts Payable
• Cash Flow
• Profitability
• Expense
Management
PROCUREMENT &
SPEND
• Direct & Indirect
Spend
• Buyer Productivity
• Contract
Compliance
• Supplier
Performance
• Purchase Cycle
Time
• Employee Expense
SUPPLY CHAIN &
ORDER MGMT
• Revenue &
Backlog
• Inventory Analysis
• Fulfillment Status
• Customer Status
• Order Cycle Time
• BOM Analysis
PROJECTS
• Project Funding
and Budget
• Product Cost
• Project Revenue
• Project Billing
• Project Profitability
HUMAN
RESOURCES
• Employee
Productivity
• Compensation
• Talent
Management
• Recruiting Analysis
• Learning Analysis
• Workforce Profile
Broadest Analytic Application Coverage
Oracle BI Applications

Oracle BI Applications
Delivers rapid time to value
Delivering IT Imperatives
Buy and extend, don‟t build
Rapid deployment
Get „best practice‟ analytics out-of-the-box
3000+ users - 3 months
33 sites - 100 days
1,200 financial consultants -10 weeks
over 1,250 employees - 3 months

Market Leading
Business Intelligence

Oracle Positioned in Leaders Quadrants
Magic Quadrant for Business
Intelligence Platforms, 2010
Magic Quadrant for
CPM Suites, 2010
Magic Quadrant for
Data Warehouse Database
Management Systems, 2010
Source: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2010” by Rita Sallam,
Bill Hostmann, James Richardson, Andreas Bitterer, 29 January 2010.
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be
evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.
Gartner Magic Quadrant for
Business Intelligence Platforms

Retail Aero / Industrial Insurance / Health Life Sciences Travel & Transport
Communications Public Sector Finance / Banking Consumer Goods High Tech
Business Intelligence Customers
Business Analytic Tools and Applications

Top 10 customers in…
 Financial Services
 High Tech
 Healthcare & Pharmaceutical
 Telecommunications
 Transportation
 Aerospace & Defense
 Utilities & Energy
…use Oracle BI/EPM
82%
Fortune Global
500 use Oracle
BI/EPM

Financial Services
Healthcare & Pharmaceutical
Telecommunication
Transportation
Aerospace & Defense
Utilities & Energy…use Oracle BI/EPM
Top 10 SAP customers
in…
89%
SAP customers in
Fortune Global
500 use Oracle
BI/EPM

Business Intelligence at Oracle
Planning
& Budgeting
Operational Dashboards
& Analytics
GRC, Financial Close
& Reporting

Summary
• Delivers best-of-breed products for Query and Analysis,
OLAP, Reporting, and Scorecards
• On a complete, open, and architecturally unified
Business Intelligence Foundation
• Coupled with leading packaged business intelligence
and enterprise performance management applications
• Providing customers with superior alignment, visibility,
and fastest time to value

2. nick whitehead&ajlec bojan final bi

2. nick whitehead&ajlec bojan final bi

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