Liviu Gherman

1. <Insert Picture Here>
Liviu Gherman
Sales Manager Fusion Middleware
Oracle Romania
Business Agility:
The Main Driver of Competitiveness

2. 2
The 100$ Question

3. 3
The 100$ Question
How do you spur
economical growth in such
an Environment?
• Create Jobs?
• Lift Living Standards?
• Generate Economic Dynamism?

4. 4
Sustainable Growth
Reforming vs Cost Cutting
• Adapting and changing
• Continuous Innovation
• Experimenting new things
• Fighting Conventional wisdom
Raise Productivity
CREATIVE DESTRUCTION
Economist Joseph Schumpeter

5. 5
Rate of Creative Destruction
Average
65 years
1920
Average
9 years
2010

6. 6
• More information available, higher
expectations from business managers
• Customers addicted to instant gratification in
this multi-channel world
• First mover’s advantage critical
Faster Market
Pace
• Uncertainty reigns supreme
• Mandates business agility
• Optimization and efficiency focus continues
Volatile Economy
Business Consequences
©2010 Oracle Corporation Oracle Confidential 6

7. 7
The quest for Value Creation
Efficiency
level
Time1776 1911 1990 2010
Process
Combination
Process
Rationalization
Adam Smith
Process
Industrialization
Taylor and Ford
Process
Automation
Michael Hammer

8. 8
Business Excellence
TECHNOLOGY EXCELLENCE
OPERATIONAL
EXCELLENCE
MANAGEMENT
EXCELLENCE

9. 9
Operational Excellence
The Basis
OPERATIONAL
EXCELLENCE
COST
QUALITY
SPEED
Goals:
1. Operating on the efficiency frontier
2. Freeing up resources to invest in value creation
Get the most out of what you have

10. 10
Operational Excellence
The Efficiency Frontier

11. 11
Management Excellence
The Perspective
MANAGEMENT
EXCELLENCE
SMART
AGILE
ALIGNED
Goals:
1. Plan to Act
2. Analyse to Adjust
Maximizing your return

12. 12
Management Excellence
The Perspective

13. 13
Technology Excellence
The Enabler
TECHNOLOGY
EXCELLENCE
COMPLETE
OPEN
INTEGRATED
Goals:
1. Aligning the Business Strategy to the IT Strategy
2. Giving you maximum options
Allowing it to happen

14. 14
Technology Excellence
The Enabler

15. 15
???

16. 16
REDEFINING THE INDUSTRY

17. 17
Our Mission
Reducing Complexity and Delivering
Business Value by building Open and
Complete Stacks
Get Better Results
Get Better Information

18. 18
Current Costs Today
• Companies need to
reduce the IT funds
dedicated to
Maintenance in order to
• (1) Redirect their IT
investments towards
strategic projects supporting
differentiated processes and
capabilities, and/or
• (2) Reduce IT costs
Companies spend 80% of their IT budgets just to keep the lights on
Shift IT Spending from Operations
to Strategic Investments
Maintenance
Strategic
Investment
Maintenance
Strategic
Investment
Savings
Annual IT
Spend
“At least two-thirds of all IT spending is just to sustain the business, not to change or transform the business.
The investments allocated to do new things, to change the business, are usually low, no more than 20 percent,
and the investment in innovations which could transform the business is even less.”
- Gartner-

19. 19
Executing On Our Mission
 Continued Innovation
 Leverage Next Generation Technology
 Reduce Complexity and Customization
 Complete and Integrated suite of Products
 Lower TCO
 Taken labor cost out of the equation. Software based Integration
 Higher Return
 Allow you to innovate faster
Commitment to our
Customers

20. 20
Customer Benefits
• Engineered to work together
• Tested together
• Certified together
• Packaged together
• Deployed together
• Upgraded together
• Managed together
• Supported together

21. 21
Changing paradigm
MfgCRM
Financials
Order
Mgmt
Partner
System
OperationsSales Accounting
Company

22. 22
Aligning IT with Business
Value Creation Increasing System
Complexity
Reduce Costs
Faster to
Market
Innovate
Globalize
Business Integration
Intelligence & Analysis
Applications &
Services
Infrastructure
Security &
Compliance
Data & Content
Application
Development
Enterprise
Mgmt
and so on
Technology SupportBusiness Goals
Business - IT Alignment
Industry Context
Enterprise Architecture

23. 23
Aligning IT with Business
Value Creation Increasing System
Complexity
Reduce Costs
Faster to
Market
Innovate
Globalize
Business Integration
Intelligence & Analysis
Applications &
Services
Infrastructure
Security &
Compliance
Data & Content
Application
Development
Enterprise
Mgmt
and so on
Technology SupportBusiness Goals
Time
Strategy
Execution
Gap
Business
Evolution
IT Systems

24. 24
Performance Demands Differentiation
Invest in Agility Where You Achieve Competitive Advantage
Enterprise Processes
Value Creation:
Domain of
Differentiation.
Business
Agility
Core Value-Creating ProcessesCore Value-Creating Processes
Innovation of
Products
and
Services
Customer
Acquisition
and
Retention
Fulfillment
Operations
Talent
Acquisition
and
Retention
Financial Management
Compliance
Human Resources
Domain of Best
Practices
Economies
of Scale

25. 25
Business Agility
Closing the Strategy Execution GAP
Time
Strategy
Execution
Gap
Business
Evolution
IT Systems
Time
Strategy
Execution
Gap
Business
Evolution
Traditional
IT Systems

26. 26
Oracle Exalogic Elastic Cloud
Software. Hardware. Complete.
Building the 21st Century Datacenter
TECHNOLOGY EXCELLENCE
OPERATIONAL
EXCELLENCE

27. 27
Enterprise Application Consolidation
One platform engineered for the whole enterprise
• Cost containment and IT
agility
• One system to buy, deploy
and maintain
• Increase velocity and flexibility
• The path to mission
critical cloud
• Open platform
• Support varied workloads
• Application isolation
• Scalability and elasticity

28. 28
Oracle Fusion Middleware
Application Grid
Content Management
Business Intelligence
SOA &
Process Management
Data Integration
User Experience
Enterprise
Management
Identity
Management
Development
Tools
OPERATIONAL
EXCELLENCE

29. 29
Oracle Fusion Middleware
Application Grid
Content Management
Business Intelligence
SOA &
Process Management
Data Integration
User Experience
Enterprise
Management
Identity
Management
Development
Tools
MANAGEMENT
EXCELLENCE

30. 30
Oracle Fusion Middleware
Application Grid
Content Management
Business Intelligence
SOA &
Process Management
Data Integration
User Experience
Enterprise
Management
Identity
Management
Development
Tools
TECHNOLOGY
EXCELLENCE

31. 3131
Business Agility
• How much time do you need to prepare your IT systems to
support the new business initiatives?
• Are your key Business process clearly documented and
modeled?
• Can Business people articulate requirements clearly to IT?
• How quickly can you launch a new business product or service?
• How easily can you change/Adapt your business processes?
• How much time does it take you to respond to a competitor’s
offering, or new Legislation?

32. 32
New Mind Set
The more you spend on IT
the worse results you get!
No Agility Business Agility
IT Budget Utilization

33. 33
• Cutting cost alone does not cut it anymore
• Fundamentally rethink how to create value.
• Investing in Business Agility pay off
Summary
http://www.oracle.com/us/solutions/thoughtleadership/index-069942.html?origref=http://www.oracle.com/index.html

34. 34
A COMPLETE STORY FOR A FRAGMENTED INDUSTRY

35. 35
Agenda for the rest of the Afternoon
Application Grid
Content Management
Business Intelligence
SOA & Buisness
Process Management
Data Integration
User Experience
Enterprise
Management
Identity
Management
Development
Tools
1.
6.
5.
4.
3.