This document discusses how online video and audio can help healthcare organizations engage with consumers and patients. It provides examples of how the Medical University of South Carolina (MUSC) used online videos that explained bariatric surgery procedures, which drove new patient business and generated over $780,000 in total revenue. The document also outlines MUSC's use of podcasts on various health topics, which attracted international listeners and feedback. MUSC employed strategies like custom RSS feeds and widgets to spread their health-related content through various online channels.