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Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections
Presenter:
Deanna Bartalini
Copyright © 2011 Interactive Connections
Copyright © 2014 Interactive Connections
We praise You, Lord, for all Your digital world,
especially for Brother Blog,
who is the gift through whom You give us conversation.
And he is beautiful and radiant with great splendor,
of You Most High, he bears your likeness.
We praise You, Lord, for Twitter,
in the heavens you have made the tweet short, quick, and easy.
We praise You, Lord, for Brothers LinkedIn and Flickr,
professional and a sea of networks,
by which You cherish the photos of what you have gifted us with.
We praise You, Lord, for Sister Facebook,
filled with family and friends, news, and connections all across the globe.
We praise You, Lord, for Sister Earth,
who sustains us
with her fruits, colored flowers, and herbs.
Caroline Cerveny, SSJ-TOSF created this contemporary take on St. Francis' well known prayer,
Canticle of the Creatures. See - http://bit.ly/itbJnr for the original prayer.
Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
Blogs are usually (but not always) written by one person
and are updated pretty regularly. Blogs are often (but not
always) written on a particular topic - there are blogs on
virtually any topic you can think of.
-Mark James Normand
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
• Online Diary: diarists, journalists, or journalers
• Justin Hall (1994) one of the earliest bloggers
• Term “weblog” coined by Jorn Barger on
17 December 1997
– Short term “blog” coined by Peter Merholz in a
sidebar used “we blog” which became “weblog”
• In 2004 it moved mainstream: political, news…
• Liveblogging is commenting on live events –
quickly!
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
Corporate blogs have become much more acceptable – and
are far more read than individual’s blogs. Why?
Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections
Basics of
Building a Blog
Copyright © 2014 Interactive Connections
Considerations
Cost of Blog
Ease of Use
Modification
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
1. Domain Name = unique part of the blog’s
Uniform Resource Location (URL).
http://www.acyberpilgrim.org
http://www.catholicwebsolutions.com
http://spiritualpopcorn.blogspot.com
Copyright © 2014 Interactive Connections
2. Types of domain extensions
http://www.acyberpilgrim.org
What other extensions are you aware of?
There are at least 14!
Copyright © 2014 Interactive Connections
3. Buying a domain name
www.bluehost.com
www.godaddy.com
www.hostgator.com
Note: Check all the pricing and check again before
you commit to purchasing a domain name.
Copyright © 2014 Interactive Connections
• Home Page
• About or Profile Page
• Posts
• Comments
• Categories or labels
• Sidebar
• Archives
• Header
• Footer
• Blogroll or links
• Trackbacks or
backlinks
• Pings
• Tags
• Template or theme
Go to: http://bit.ly/iLuXYw
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections
What are the issues that you would
like covered here?
Copyright © 2014 Interactive Connections
• Don’t plagiarize (Get permission first)
• Don’t commit libel against someone or
something
• Don’t spam through comments
• Don’t publish spammy posts
• Don’t be a “troll”
• Don’t hide affiliate relationships (sales)
Copyright © 2014 Interactive Connections
Various types of attribution:
– Great article
– Blog Post
– Sources within your blog (photo’s)
– Quotes
– Images
Copyright © 2014 Interactive Connections
The rules of copyright are a bit
blurred in the online world, but the
safest path to follow is one that errs
on the side of being more
conservative.
- Susan Gunelius, Blogging for Dummies
http://www.delicious.com/ccerveny/copyright
Teaching Copyright -
http://www.teachingcopyright.org/curriculum/hs
Copyright © 2014 Interactive Connections
CC licenses are designed to give the owners of
original work a way to share that work more
freely (and allow other people to build on that
work) by protecting the owner of the original
licensed work without applying a full and highly
restrictive copyright to it.
http://www.delicious.com/ccerveny/creativecommons
Copyright © 2014 Interactive Connections
1. Attribution
2. Attribution Noncommercial
3. Attribution No Derivatives
4. Attribution No Derivatives Noncommercial
5. Attribution Share Alike
6. Attribution Share Alike Noncommercial
Copyright © 2014 Interactive Connections
Four most common policies published on blogs:
• Comment policy: Describes what comments
are inappropriate and how they’re moderated.
• Privacy Policy: Describes what information is
collected about visitors and how that information
be used.
• Terms and Conditions of Site Use page:
Describes legal info about your blog, such as
copyrights, availability, and warnings.
• Affiliations: If you get paid for any link or review
Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections
(SEO)
Copyright © 2014 Interactive Connections
There’s actually a lot more to SEO than using
targeted keywords that match people's
search engine queries. Although keywords
are the starting point for your blog’s SEO
strategy, they can take your blog only so far.
You also need to focus on other SEO
techniques to truly grow your blog’s search
engine traffic.
- Susan Gunelius, Blogging for Dummies
Copyright © 2014 Interactive Connections
FREE TRIAL
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
• pay for text links.
• publish links that have been paid for.
• keyword stuff.
• hide keywords.
• scrape content.
• publish content that is only links.
Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
• What does “RSS”
stand for?
• Is a web feed format.
• Feed Reader = a tool
that ingests feeds
from multiple sources
(such as blogs) and
makes it easy to view
in one place.
Copyright © 2014 Interactive Connections
Feed Reader Email
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
http://mackcollier.com/10-ways-you-can-use-feedburner-to-improve-your-blog/
Copyright © 2014 Interactive Connections
• Subscribers – most loyal audience
• Great content will attract readers
• Make subscribing easy
• Ask people to subscribe
• Offer something in return to subscribers
• Use the FeedCount chicklet from Feedburner
Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections
9 Points To Remember
Copyright © 2014 Interactive Connections
• Writing Well
• Writing Often
• Building Links
• Committing the Time
• Having Passion
• Socializing
• Reading More than Writing
• Being Comfortable With Technology
• Having Patience
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive Connections
Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections
How would you go about building an
online community?
Copyright © 2014 Interactive Connections
• Leave comments on other blogs.
• Use the same link phrase everywhere.
• Link to content you enjoy from your own posts.
• Share content you like through social
bookmarking, social networking, and Twitter.
• Respond to comments left on your blog.
• Participate in ‘link ups’
Copyright © 2014 Interactive Connections
• Commenting on other blogs.
Copyright © 2014 Interactive Connections
• Responding to comments.
Copyright © 2014 Interactive Connections
• Moderating comments
Copyright © 2014 Interactive Connections
• Linking and tracking back
For additional info: http://www.wpbeginner.com/beginners-guide/what-why-and-
how-tos-of-trackbacks-and-pingbacks-in-wordpress/
Copyright © 2014 Interactive Connections
• Inviting guest bloggers
Copyright © 2014 Interactive Connections
• Searching beyond the blogosphere.
Copyright © 2014 Interactive Connections
Class Process
F2F or Webinar
Blog
Wiki Assignments
Copyright © 2014 Interactive Connections
• Remember to go to our class blog to continue
our conversation about this topic.
• Please complete assignments for this module
posted on the class wiki before the next webinar
• If you’re behind on assignments, start fresh with
this week’s Blogging topic and “catch up” later.
Copyright © 2014 Interactive Connections
University of Dayton
Institute for
Pastoral Initiatives
INTERACTIVE
CONNECTIONS
Copyright © 2014 Interactive Connections

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Blogging: Sharing My Personal Faith Story

  • 1. Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections Presenter: Deanna Bartalini Copyright © 2011 Interactive Connections
  • 2. Copyright © 2014 Interactive Connections We praise You, Lord, for all Your digital world, especially for Brother Blog, who is the gift through whom You give us conversation. And he is beautiful and radiant with great splendor, of You Most High, he bears your likeness. We praise You, Lord, for Twitter, in the heavens you have made the tweet short, quick, and easy. We praise You, Lord, for Brothers LinkedIn and Flickr, professional and a sea of networks, by which You cherish the photos of what you have gifted us with. We praise You, Lord, for Sister Facebook, filled with family and friends, news, and connections all across the globe. We praise You, Lord, for Sister Earth, who sustains us with her fruits, colored flowers, and herbs. Caroline Cerveny, SSJ-TOSF created this contemporary take on St. Francis' well known prayer, Canticle of the Creatures. See - http://bit.ly/itbJnr for the original prayer.
  • 3. Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections
  • 4. Copyright © 2014 Interactive Connections Blogs are usually (but not always) written by one person and are updated pretty regularly. Blogs are often (but not always) written on a particular topic - there are blogs on virtually any topic you can think of. -Mark James Normand
  • 5. Copyright © 2014 Interactive Connections
  • 6. Copyright © 2014 Interactive Connections • Online Diary: diarists, journalists, or journalers • Justin Hall (1994) one of the earliest bloggers • Term “weblog” coined by Jorn Barger on 17 December 1997 – Short term “blog” coined by Peter Merholz in a sidebar used “we blog” which became “weblog” • In 2004 it moved mainstream: political, news… • Liveblogging is commenting on live events – quickly!
  • 7. Copyright © 2014 Interactive Connections
  • 8. Copyright © 2014 Interactive Connections
  • 9. Copyright © 2014 Interactive Connections Corporate blogs have become much more acceptable – and are far more read than individual’s blogs. Why?
  • 10. Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections Basics of Building a Blog
  • 11. Copyright © 2014 Interactive Connections Considerations Cost of Blog Ease of Use Modification
  • 12. Copyright © 2014 Interactive Connections
  • 13. Copyright © 2014 Interactive Connections 1. Domain Name = unique part of the blog’s Uniform Resource Location (URL). http://www.acyberpilgrim.org http://www.catholicwebsolutions.com http://spiritualpopcorn.blogspot.com
  • 14. Copyright © 2014 Interactive Connections 2. Types of domain extensions http://www.acyberpilgrim.org What other extensions are you aware of? There are at least 14!
  • 15. Copyright © 2014 Interactive Connections 3. Buying a domain name www.bluehost.com www.godaddy.com www.hostgator.com Note: Check all the pricing and check again before you commit to purchasing a domain name.
  • 16. Copyright © 2014 Interactive Connections • Home Page • About or Profile Page • Posts • Comments • Categories or labels • Sidebar • Archives • Header • Footer • Blogroll or links • Trackbacks or backlinks • Pings • Tags • Template or theme Go to: http://bit.ly/iLuXYw
  • 17. Copyright © 2014 Interactive Connections
  • 18. Copyright © 2014 Interactive Connections
  • 19. Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections What are the issues that you would like covered here?
  • 20. Copyright © 2014 Interactive Connections • Don’t plagiarize (Get permission first) • Don’t commit libel against someone or something • Don’t spam through comments • Don’t publish spammy posts • Don’t be a “troll” • Don’t hide affiliate relationships (sales)
  • 21. Copyright © 2014 Interactive Connections Various types of attribution: – Great article – Blog Post – Sources within your blog (photo’s) – Quotes – Images
  • 22. Copyright © 2014 Interactive Connections The rules of copyright are a bit blurred in the online world, but the safest path to follow is one that errs on the side of being more conservative. - Susan Gunelius, Blogging for Dummies http://www.delicious.com/ccerveny/copyright Teaching Copyright - http://www.teachingcopyright.org/curriculum/hs
  • 23. Copyright © 2014 Interactive Connections CC licenses are designed to give the owners of original work a way to share that work more freely (and allow other people to build on that work) by protecting the owner of the original licensed work without applying a full and highly restrictive copyright to it. http://www.delicious.com/ccerveny/creativecommons
  • 24. Copyright © 2014 Interactive Connections 1. Attribution 2. Attribution Noncommercial 3. Attribution No Derivatives 4. Attribution No Derivatives Noncommercial 5. Attribution Share Alike 6. Attribution Share Alike Noncommercial
  • 25. Copyright © 2014 Interactive Connections Four most common policies published on blogs: • Comment policy: Describes what comments are inappropriate and how they’re moderated. • Privacy Policy: Describes what information is collected about visitors and how that information be used. • Terms and Conditions of Site Use page: Describes legal info about your blog, such as copyrights, availability, and warnings. • Affiliations: If you get paid for any link or review
  • 26. Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections (SEO)
  • 27. Copyright © 2014 Interactive Connections There’s actually a lot more to SEO than using targeted keywords that match people's search engine queries. Although keywords are the starting point for your blog’s SEO strategy, they can take your blog only so far. You also need to focus on other SEO techniques to truly grow your blog’s search engine traffic. - Susan Gunelius, Blogging for Dummies
  • 28. Copyright © 2014 Interactive Connections FREE TRIAL
  • 29. Copyright © 2014 Interactive Connections
  • 30. Copyright © 2014 Interactive Connections
  • 31. Copyright © 2014 Interactive Connections • pay for text links. • publish links that have been paid for. • keyword stuff. • hide keywords. • scrape content. • publish content that is only links.
  • 32. Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections
  • 33. Copyright © 2014 Interactive Connections • What does “RSS” stand for? • Is a web feed format. • Feed Reader = a tool that ingests feeds from multiple sources (such as blogs) and makes it easy to view in one place.
  • 34. Copyright © 2014 Interactive Connections Feed Reader Email
  • 35. Copyright © 2014 Interactive Connections
  • 36. Copyright © 2014 Interactive Connections
  • 37. Copyright © 2014 Interactive Connections http://mackcollier.com/10-ways-you-can-use-feedburner-to-improve-your-blog/
  • 38. Copyright © 2014 Interactive Connections • Subscribers – most loyal audience • Great content will attract readers • Make subscribing easy • Ask people to subscribe • Offer something in return to subscribers • Use the FeedCount chicklet from Feedburner
  • 39. Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections 9 Points To Remember
  • 40. Copyright © 2014 Interactive Connections • Writing Well • Writing Often • Building Links • Committing the Time • Having Passion • Socializing • Reading More than Writing • Being Comfortable With Technology • Having Patience
  • 41. Copyright © 2014 Interactive Connections
  • 42. Copyright © 2014 Interactive Connections
  • 43. Copyright © 2014 Interactive ConnectionsCopyright © 2014 Interactive Connections How would you go about building an online community?
  • 44. Copyright © 2014 Interactive Connections • Leave comments on other blogs. • Use the same link phrase everywhere. • Link to content you enjoy from your own posts. • Share content you like through social bookmarking, social networking, and Twitter. • Respond to comments left on your blog. • Participate in ‘link ups’
  • 45. Copyright © 2014 Interactive Connections • Commenting on other blogs.
  • 46. Copyright © 2014 Interactive Connections • Responding to comments.
  • 47. Copyright © 2014 Interactive Connections • Moderating comments
  • 48. Copyright © 2014 Interactive Connections • Linking and tracking back For additional info: http://www.wpbeginner.com/beginners-guide/what-why-and- how-tos-of-trackbacks-and-pingbacks-in-wordpress/
  • 49. Copyright © 2014 Interactive Connections • Inviting guest bloggers
  • 50. Copyright © 2014 Interactive Connections • Searching beyond the blogosphere.
  • 51. Copyright © 2014 Interactive Connections Class Process F2F or Webinar Blog Wiki Assignments
  • 52. Copyright © 2014 Interactive Connections • Remember to go to our class blog to continue our conversation about this topic. • Please complete assignments for this module posted on the class wiki before the next webinar • If you’re behind on assignments, start fresh with this week’s Blogging topic and “catch up” later.
  • 53. Copyright © 2014 Interactive Connections University of Dayton Institute for Pastoral Initiatives INTERACTIVE CONNECTIONS
  • 54. Copyright © 2014 Interactive Connections