This document proposes a new concept called a "diffuse hotel" for tourism in the Finnish Archipelago. It would involve centrally managing unused cottages throughout the islands as rooms for a hotel. Guests would stay in individual cottages but receive hotel-like services from a central staff. This could increase tourism by providing a unified marketing and booking system for the many small cottages. It would also benefit local homeowners by renting out their properties and handling maintenance when guests visit. The document outlines plans to recruit homeowners, launch a website and marketing, and get the new diffuse hotel concept operating in time for the summer season.

1. A concept for RE-HINKING tourism in the Archipelago of Finland

2. Archipelago Facts
•
70.000 tourist per year
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10.000 are foreign
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Cottages are sold out during summer time
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Many are private & unused most of the year

3. Archipelago Facts
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Several small business
•
No marketing coordination

4. A brand for the Archipelago
The Hotel is just the beginning

8. Diffuse hotel
An innovative concept of hospitality

9. in Italy
Associazione
Nazionale
Alberghi Diffusi
www.alberghidiffusi.it

11. Diffuse hotel
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A horitonzal structure
not the usual vertical hotel builing
•
Immersive experience for guests
not a close tourist structure
•
Quality of services
same benefits of a hotel

12. Alberghi diffusi
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Central managment
It’s like a hotel, with a owner
and a centralized managment
•
Hotel class service
A professional managed reception
•
Rooms delocated on different
or contextual buildings

13. Alberghi diffusi
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Common areas
Presence of a reception, a snack/food area,
etc.
•
Presence of a Community
Territorial integration
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Authentic feeling
Living like a local citizen

14. Alberghi diffusi
•
Recognizability
A well defined identity, unified offer and
services
•
High integration with the local
economy and culture

15. Alberghi diffusi
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Born in Italy in the ’80
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First Albergo opened in ’90
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More then 40 now open
•
Swissland and Croatia following

16. Diffuse Hotel in the Archipelago
An different way to think hospitality

17. Diffuse hotel in the Archipelago
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Cottages are the rooms of the hotel
•
Every cottages is different,
but they will offer same level of services
(cleaning, accessories, advertisment, ...)
•
A manager and a central reception
will take care of guests and cottages

18. Services for Guests
•
Cleaning (before and after the staying)
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Fridge with first day duties
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Internet access (mobile/iPad)
•
Detailed map
•
...

19. Services for Guests
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Towel + Sheets + Ludry service
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Breakfast service
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Minimarket service
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Bike + boat rental

20. Advantages
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Only one place to promote
(google, tripadvisor, ecc)
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Different options for costumers
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Better availability of rooms and options
•
Virtually unlimited rooms
•
Unified managment reduce costs
•
Packages enables niche tourism

21. Building the Hotel
So many unused cottages

22. Cottages
•
Majority of cottages are owned
by individuals or families
•
Avarage staying is 1 month out of 12
•
Private rentals is time consuming
•
Renting by yourself is risky

23. Cottages
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Renting equals to income
•
Renting is giving other the chance
to experience the Archipelago
•
Renting helps growing the local business
•
With better business,
better services for everyone

24. Services for householders
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A professional staff take care of the
cottage
•
Cleaning service
before and after guest staying
•
Risk ensurance free
•
Get some money out of the investment

25. How to pomote
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Starting up the B2B website for the project
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Creating a brochure for householders
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Offering an exclusive contract
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Decide the size of the business

26. Running the Hotel
From “click” to “goodbye”

27. Running the Hotel
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Creating the B2C website
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Start collecting cottages

28. Thinking big
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Packages to experience the Archipelago
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Extending the vacation to weekends
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Specific offers for specific targets

29. Project Deadline
Countdown to summer

30. Project Deadline
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Spring 2012: defining the idea
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Summer 2012: proposing to house holders
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Winter 2012: startup the company
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Spring 2013: publish the offer
•
Summer 2012: hotel launching