Mais conteúdo relacionado Semelhante a EXplora MUseum (20) EXplora MUseum8. MUSE is a big open space full of interactive and visual elements.
9. MOMA
Directors and Curators believe people stand stills in front of art. New York, 2013
10. But people use technology every time, everyday. We call them millennials.
12. Some museum has an app, but most of the time it’s just an audio player on a better device.
14. Meanwhile at MUSE curators where creating great contents. We urge to create a stunning guide.
16. But how do you use the tablets in a museum? How do you search or get relevant informations?
18. QR Code looks “technological” but they are really bad looking and not really easy to use.
23. And today AR technology can’t solve the problem in this complex environment.
28. In a museum we have thousands of information we need to filter.
29. If we know the floor, we can filter them and shows only the most relevant.
30. If we are more precise with the position we can offer the 4 most relevant items around a visitor.
32. We don’t push content, we let visitor decide what he want to see.
33. To get position we used WIFI technology, but it turned out to be inaccurate and slow.
40. People use the iPad but keep the focus on the museum. It’s a companion, not a distraction.
41. They use the iPad to undertand and get inspired by the museum.
43. 8% of visitors rented the iPad
€1 /1 floor covered
35 minutes avarage usage
27 minutes without guide
24 content explored
1/3 to the end
45. And we enabled realtime user tracking to have a better idea of what’s hot or not in the museum.
56. At the end of the visits, visitors receive a link to their experience at the museum.
63. With today’s information overload
we need content curators, people we trust
that provide relevant information for us.