Presentation designed specifically for independent software vendors (ISVs) who are building, have built or are considering building cloud applications or a platform. Featuring experts from salesforce,com, Xactly and Informatica, this webinar will provide an update on key cloud computing market trends and share insights and expertise from the market leaders. You’ll also learn some of the key benefits of embedding cloud integration directly into your solution: Focus on innovation, not integration Take advantage of hybrid deployment options Market-leading performance and scalability Proven partner success

1. Building Integration Into Your Cloud
Applications and Platforms
Avanish Sahai, Salesforce.com
Scott Broomfield, Xactly Corporation
Darren Cunningham, Informatica
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2. Today’s Speakers
• Avanish Sahai
• VP, Global Force.com ISV Sales & Alliances
• Salesforce.com
• Scott Broomfield
• SVP and General Manager Xactly SMB
Xactly Corporation
• Darren Cunningham
• VP Marketing, Informatica Cloud
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3. The Social Enterprise Opportunity
How to Build the Next Great Cloud ISV
Avanish Sahai
VP, Global ISV & Channel Alliances
@avanishsahai
in/asahai

4. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may
contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or
plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing
and delivering new functionality for our service, our new business model, our past operating losses, possible
fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of
our security measures, risks associated with possible mergers and acquisitions, the immature market in which
we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees
and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year ended January 31, 2012. This document and
others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes
no obligation and does not intend to update these forward-looking statements.

6. The World Is Changing

7. We’re making it real in our own products

8. Your opportunity: They want more apps

9. Build apps that solve business
problems
Make them “social” through and
through The Social
Enterprise
Make them fit well into social Opportunity
enterprises large and small
Market and sell in a social
enterprise context

10. Building Blocks of Social Enterprise Apps

11.  Universal & meaningful
 Frictionless
 Multi-type
 Multiple actor types
 Cross-constituency

12.  Ubiquity
 Real-time
 Reliable
 Consistent

13.  Feeds & threads & more
 Instant usability
 Addictiveness
 Social capital dynamics

14.  App-to-app &
system-to-system
 Identity services
 Integration &
customization
 Security

15.  Self-organizing
 Default transparency
 Cross-category
 Cross-network

16. we are here

17. Every Social Enterprise is multi-app and unique
Richer Social
Your Enterprise Pitch Social
Product Enterprise

18. Be a great Social Enterprise example
Social Customer Profile
Employee Social Customer Social Networks
Networks & Product Social Networks
Collaborate Product &
Partners
Connect & Listen &
Sell Analyze
Social Enterprise
Service & Social
Engage Marketing
Automate
& Extend

19. “ Skate to where “
the puck is going
Wayne Gretzky
“ Be the change you
wish to see in the
“
world
Mahatma Gandhi

20. THANK YOU

21. “Informatica Inside”
Informatica Cloud is
an integration platform as a
service that delivers: www.InformaticaCloud.com
 Simplicity
 Rapid Deployment
 Unified Platform
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22. Cloud Connector Toolkit
Rapidly build connectors
1 through enterprise-class
Java cloud connectivity API
Quickly package and deploy
Easily browse metadata & connector to Informatica Cloud or
2 establish full native 3 publish to Informatica Marketplace
connectivity to all objects for consumption
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23. Cloud Integration Templates
Easily select from
1 numerous prebuilt
integration processes
Build your own integration
2 process from scratch on top
of your desired connectors
Customize and configure
3 existing prebuilt integration
process
Execute and run within your
4 app via RESTful API
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24. Embedded Cloud Integration
Informatica
SaaS/DaaS Vendor Cloud
“Integration platform as a
service (iPaaS) can provide a
foundation for hybrid cloud
computing, engaging old and
new applications and data,
on-premises and in the
cloud.”
Examples:
Yefim Natis
VP and Gartner Distinguished Analyst,
Gartner
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25. Four Reasons for ISVs to Partner with Informatica
1. Focus on Innovation, not Integration
2. Hybrid Deployment
http://www.informaticacloud.com/isv
Twitter: @infacloud
3. Performance and Scalability
4. Proven Success
Sign Up for a 60 Day ISV trial…
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26. XACTLY
LEADER IN CLOUD BASED INCENTIVE
COMPENSATION PERFORMANCE
FASTEST GROWING PROVIDER
WITH OVER 425 CUSTOMERS
FOCUSED EXCLUSIVELY ON
INCENTIVES AND COMPENSATION
MANAGING $4.5 BILLION IN
COMPENSATION ANUALLY

27. WHY THIS IS IMPORTANT / COMPELLING

28. OPEN INTEGRATION / INFORMATICA CLOUD

29. Get Started Today... www.InformaticaCloud.com/ISV
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30. Discussion
• Avanish Sahai
• VP, Global Force.com ISV Sales & Alliances,
Salesforce.com
• Scott Broomfield
• SVP and General Manager Xactly SMB,
Xactly Corporation
• Darren Cunningham
• VP Marketing, Informatica Cloud
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