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Goyette FCP Cook - Session 3 Storytelling Messaging

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Dan Cohen
Dan Cohen

Part three of the Goyette Law Firm day of communications planning for public employees

BusinessNews & Politics
1 of 30
Storytelling – An Essential Tool Messaging – What we need to know Social Media – We can all use it Media – Everything you’ve wanted to know
Let’s Share: Who is the most effective local storyteller? What is it about him/her that is so powerful? Share one of his/her stories.
Storytelling (or…how not to end up like this)
Storytelling – The Importance of Anecdotes ,[object Object],[object Object],[object Object],[object Object],[object Object],Graeme Frost, SCHIP Kid
Andy Goodman – What makes a good story ,[object Object],[object Object],[object Object],[object Object],[object Object],More info @ www.agoodmanonline.com
Andy Goodman – What makes a good story ,[object Object],[object Object],[object Object],[object Object],[object Object],More info @ www.agoodmanonline.com
Andy Goodman – What makes a good story ,[object Object],[object Object],[object Object],[object Object],More info @ www.agoodmanonline.com
Andy Goodman – What makes a good story ,[object Object],[object Object],[object Object],[object Object],More info @ www.agoodmanonline.com
Andy Goodman – What makes a good story ,[object Object],[object Object],[object Object],[object Object],[object Object],More info @ www.agoodmanonline.com
A moment of reflection: Am I telling stories already? What is my favorite granular fact?
Storytelling – Recent Examples ,[object Object],[object Object],[object Object]
Storytelling – Recent Examples ,[object Object],[object Object],[object Object],[object Object]
 
Homework – Review the Storytelling Exercise
Messaging
Learn from the Pros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DEVELOP Your Key Message ,[object Object]
DEVELOP Your Key Message ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing & Delivering Your Key Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Framing – The SPIN Way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Framing – The SPIN Way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Framing – In Action Preschool for all of California’s children Enormous unnecessary public expenditure OR Wise public investment to improve lives, reduce crime & increase college graduates
Pause & Visit Social Media Presentation
An Inside Look At The Media
How The Media Operates ,[object Object],[object Object],[object Object],[object Object],[object Object]
How The Media Operates ,[object Object],[object Object],[object Object]
What Makes a Story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes a Story? ,[object Object],[object Object],[object Object],[object Object]
What Makes a Story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What a Reporter Needs From You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Goyette FCP Cook - Session 3 Storytelling Messaging

  • 1. Storytelling – An Essential Tool Messaging – What we need to know Social Media – We can all use it Media – Everything you’ve wanted to know
  • 2. Let’s Share: Who is the most effective local storyteller? What is it about him/her that is so powerful? Share one of his/her stories.
  • 3. Storytelling (or…how not to end up like this)
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  • 10. A moment of reflection: Am I telling stories already? What is my favorite granular fact?
  • 11.
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  • 14. Homework – Review the Storytelling Exercise
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  • 22. Framing – In Action Preschool for all of California’s children Enormous unnecessary public expenditure OR Wise public investment to improve lives, reduce crime & increase college graduates
  • 23. Pause & Visit Social Media Presentation
  • 24. An Inside Look At The Media
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