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Logistics System

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Amity Business School MBA Class of 2010, Semester II Distribution & Logistics Management Ms.Vandana Gupta
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[object Object],[object Object]
MARKETING MIX PRODUCT MIX PLACE MIX PROMOTION MIX PRICE MIX PHYSICAL DISTRIBUTION CHANNELS OF DISTRIBUTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Physical Distribution as a part of the Marketing Mix
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When a firm runs out of Stock, customers can Permanently Switch to a new Seller for all purchases Switch to new Seller while Merchandise Is not available Purchase a Substitute Product from The same seller Wait until Merchandise is available Most desirable action Least Desirable Action What happens when a firm has stock shortages
Role of Physical Distribution System ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors Governing Logistics System ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Logistics System

  • 1. Amity Business School MBA Class of 2010, Semester II Distribution & Logistics Management Ms.Vandana Gupta
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  • 6. When a firm runs out of Stock, customers can Permanently Switch to a new Seller for all purchases Switch to new Seller while Merchandise Is not available Purchase a Substitute Product from The same seller Wait until Merchandise is available Most desirable action Least Desirable Action What happens when a firm has stock shortages
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Notas do Editor

  1. Amity Business School