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                                                                          Dave Cornett
                                                                          Director / architectural technician
                                                                          SNOW architects


                                                                          in top 100 tweeters in built
                                                                          environment


                                                                          Building Design Magazine
                                                                          Architects Journal
                                                                          Property Week
                                                                          Architect Map
David Cornett
SNOW architects ltd
Blackburne House, Hope Street, Liverpool, L8 7PE
tel 0151 703 0500
www.snowarchitects.co.uk

facebook - http://www.facebook.com/snowarchitects
twitter - http://twitter.com/snowarchitects
linked in - http://www.linkedin.com/in/davecornett




                                                                                                  S N O W ARCHITECTS
                 Chartered Architects combining form with functionality
social media for business
                                                         why SNOW use social media
                                                         •	   real people behind the company
                                                         •	   raising awareness of the company and
                                                              its projects
                                                         •	   driving traffic to website & SEO
                                                         •	   Increase online visibilty
                                                         •	   growing network of connections
                                                         •	   establishing ourselves as experts in a
                                                              particular field
                                                         •	   industry news
                                                         •	   conversations with our peers
                                                         •	   networking events

                                                         Initially across three main sites

                                                         •	   Facebook
                                                         •	   Linked in
                                                         •	   Twitter




                                                                                         S N O W ARCHITECTS
Chartered Architects combining form with functionality
social media for business
            company website blog                         help use twitter to spread the
                                                         word?

                                                         Twitter allows you to connect all of your
                                                         social media marketing together.

                                                           not all your network are on one
                                                                      platform..

                                                           not all your network are on the
                                                                  same time as you.
                                                         link your blog to twitter add twitter to
                                                         your website using a widget and feed your
                                                         tweets to linkedin etc...

                                                         add regular content to either to generate
                                                         a feed to your social media




                                                                                      S N O W ARCHITECTS
Chartered Architects combining form with functionality
social media for business




slide courtesy of David Hazelhurst - PH Creative http://www.ph-creative.com/




                                                                                                S N O W ARCHITECTS
  Chartered Architects combining form with functionality
social media for business
                                                                               example of a feed

    [Blog Post] #AugmentedReality - The Use of AR in the Construction Industry Part TWO j.mp/HNffGV #in


  Anyone looking for a hotel development site in the Liverpool City Centre? We have a Client wanting to sell the
                                                      land with planning #in


                                Why not become a fan of us on facebook at j.mp/Iyzy8v #in


            10 Iphone Apps for #architects & #surveyors that are incredibly useful j.mp/HE0C4h #in


   Read my interview with @PauleyCreative > How a UK architect practice uses social media j.mp/ICYkRu #in


  We’ve been appointed to start the working drawings for this state of the art executive home in a Conservation
                                                     Area http://j.mp/jQ9UBF


 One our of areas of expertise is Student Accommodation, we currently have three on site. http://j.mp/mkMydP


  We design Commercial Interiors this is our work for EC Harris Manchester - Office fit-out http://j.mp/mFpqcq


If you are thinking of extending, take a look at this fantastic transformation to whet your appetite j.mp/IeISff #in



                                                                                                    S N O W ARCHITECTS
            Chartered Architects combining form with functionality
social media for business
                                                              DAVID CORNETT
                                                              Director
                                                              07946 223 692
                                                              dave@snowarchitects.co.uk
                                                              SNOW architects ltd
                                                              Blackburne House
                                                              Hope Street
                                                              Liverpool L8 7PE
                                                              0151 703 0500
                                                              www.snowarchitects.co.uk
                                                              twitter @snowarchitects


                                                                                           S N O W ARCHITECTS




                                                                                          S N O W ARCHITECTS
Chartered Architects combining form with functionality
social media for business
                                                         automate your feed

                                                         list of standard tweet - links to website,
                                                         blog etc..

                                                         interesting websites

                                                         save time - continuous tweeting without
                                                         having to do the work.




                                                                                       S N O W ARCHITECTS
Chartered Architects combining form with functionality
social media for business
                                                                         measurement

                                                                         analysis   of      good/bad
                                                                         tweets

                                                                         what works?




traffic to website

                                                                                         S N O W ARCHITECTS
        Chartered Architects combining form with functionality
social media for business
                                                         measurement / engagement




                                                                             S N O W ARCHITECTS
Chartered Architects combining form with functionality
social media for business
                                                         social media in search results
                                                         within your 140 characters insert some
                                                         SEO text relevant to your field to increase
                                                         the possibility of being found online

                                                         finding followers
                                                         •	   listen to conversations
                                                         •	   ask questions
                                                         •	   share
                                                         •	   engage
                                                         •	   recommend/RT
                                                         •	   find construction sector companies and
                                                              communities
                                                         •	   identify industry influencers
                                                         •	   be interesting and interested

                                                         measurement
                                                         •	   google analytics
                                                         •	   hootsuite
                                                         •	   buffer

                                                                                         S N O W ARCHITECTS
Chartered Architects combining form with functionality
social media for business
                                                         revenue
                                                         •	   educating followers to types of work
                                                         •	   facebook
                                                         •	   twitter
                                                         •	   linked in




                                                                                         S N O W ARCHITECTS
Chartered Architects combining form with functionality

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Social media north wales

  • 1. social media for business Dave Cornett Director / architectural technician SNOW architects in top 100 tweeters in built environment Building Design Magazine Architects Journal Property Week Architect Map David Cornett SNOW architects ltd Blackburne House, Hope Street, Liverpool, L8 7PE tel 0151 703 0500 www.snowarchitects.co.uk facebook - http://www.facebook.com/snowarchitects twitter - http://twitter.com/snowarchitects linked in - http://www.linkedin.com/in/davecornett S N O W ARCHITECTS Chartered Architects combining form with functionality
  • 2. social media for business why SNOW use social media • real people behind the company • raising awareness of the company and its projects • driving traffic to website & SEO • Increase online visibilty • growing network of connections • establishing ourselves as experts in a particular field • industry news • conversations with our peers • networking events Initially across three main sites • Facebook • Linked in • Twitter S N O W ARCHITECTS Chartered Architects combining form with functionality
  • 3. social media for business company website blog help use twitter to spread the word? Twitter allows you to connect all of your social media marketing together. not all your network are on one platform.. not all your network are on the same time as you. link your blog to twitter add twitter to your website using a widget and feed your tweets to linkedin etc... add regular content to either to generate a feed to your social media S N O W ARCHITECTS Chartered Architects combining form with functionality
  • 4. social media for business slide courtesy of David Hazelhurst - PH Creative http://www.ph-creative.com/ S N O W ARCHITECTS Chartered Architects combining form with functionality
  • 5. social media for business example of a feed [Blog Post] #AugmentedReality - The Use of AR in the Construction Industry Part TWO j.mp/HNffGV #in Anyone looking for a hotel development site in the Liverpool City Centre? We have a Client wanting to sell the land with planning #in Why not become a fan of us on facebook at j.mp/Iyzy8v #in 10 Iphone Apps for #architects & #surveyors that are incredibly useful j.mp/HE0C4h #in Read my interview with @PauleyCreative > How a UK architect practice uses social media j.mp/ICYkRu #in We’ve been appointed to start the working drawings for this state of the art executive home in a Conservation Area http://j.mp/jQ9UBF One our of areas of expertise is Student Accommodation, we currently have three on site. http://j.mp/mkMydP We design Commercial Interiors this is our work for EC Harris Manchester - Office fit-out http://j.mp/mFpqcq If you are thinking of extending, take a look at this fantastic transformation to whet your appetite j.mp/IeISff #in S N O W ARCHITECTS Chartered Architects combining form with functionality
  • 6. social media for business DAVID CORNETT Director 07946 223 692 dave@snowarchitects.co.uk SNOW architects ltd Blackburne House Hope Street Liverpool L8 7PE 0151 703 0500 www.snowarchitects.co.uk twitter @snowarchitects S N O W ARCHITECTS S N O W ARCHITECTS Chartered Architects combining form with functionality
  • 7. social media for business automate your feed list of standard tweet - links to website, blog etc.. interesting websites save time - continuous tweeting without having to do the work. S N O W ARCHITECTS Chartered Architects combining form with functionality
  • 8. social media for business measurement analysis of good/bad tweets what works? traffic to website S N O W ARCHITECTS Chartered Architects combining form with functionality
  • 9. social media for business measurement / engagement S N O W ARCHITECTS Chartered Architects combining form with functionality
  • 10. social media for business social media in search results within your 140 characters insert some SEO text relevant to your field to increase the possibility of being found online finding followers • listen to conversations • ask questions • share • engage • recommend/RT • find construction sector companies and communities • identify industry influencers • be interesting and interested measurement • google analytics • hootsuite • buffer S N O W ARCHITECTS Chartered Architects combining form with functionality
  • 11. social media for business revenue • educating followers to types of work • facebook • twitter • linked in S N O W ARCHITECTS Chartered Architects combining form with functionality