My keynote at CapitalCamp 2013 in Washington D.C.

1. democratization of
experiences
DHARMESH MISTRY @dcmistry

2. I slapped my tutor.
She never returned.
I was five.

4. UX Researcher
Drupal, Acquia
UXPA Boston, Board of Director
Conference co-organizer
Speaker
Bentley University
Desserts & Photography
Dharmesh Mistry

5. DRUPAL 8

6. user
generated
content
user
generated
content

7. UGC
1. CONSUMERS
3. ADVERTISERS
2. WEB SERVICE

8. UGC
CONSUMERS WEB
SERVICES ADVERTISERS
Content Payment
Attention Consumer
Attention

9. 25 Btweets sent in 2010
175 Mpeople as of sept. 2010
Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm

10. 45 Mest. revenue 2010
Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm

11. 35 hrs.video uploaded/ minute in 2010
60 Bvideos watched/ month in 2010
Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm

12. 945 Mest. revenue 2010
Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm

13. 260 Bpieces of content shared in 1 year
600 Mpeople at the end of 2010
Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm

14. 1.86 Best. revenue 2010
Source: http://www.byreputation.com/User-Generated-Content-Statistics_a/319.htm

15. the
gap

20. user
generated
code
user
generated
code

21. application
software
operating
systems
server
software
programming
languages

22. 22

23. 23

24. 24

25. 25

26. we are
designers

27. only our
medium differs

28. creating the impact

29. user generated
experiences
user generated
experiences

30. user generated
content
user generated
code
user generated
experiences

31. empowering the
user
freedom to tailor
experiences
users are more
forward than
enterprises

32. understanding context

34. 70%of consumers use
smartphones while
shopping
The majority visit
the website of the
store where they
are shopping
Source: bloomreachinc

35. understanding context
through collaboration

36. be respectful to
the community
aim for balance
over perfection
learn and give
back

37. understanding context
through storytelling

38. understanding context
through user experience

39. “There's a big difference between building a feature to
satisfy a requirement and building one that is mindful of
the user. Patience for UX shortfalls is much lower than in
the past; users will gravitate towards the experiences
which are the most lightweight, get them to where they
want to go/what they're looking for the fastest.”
Derek Peplau
Director, Solutions Marketing, Acquia

40. think about the user
understand their
motivations
listening is good,
observing is better

41. 41

42. Does “Save” publish my content?
https://drupal.org/node/1123696

43. 43

44. 44

45. democratization of experiences
user generated experiences
We all are responsible for the
experiences we build
for your day job

46. democratization of experiences
user generated experiences
We all are responsible for the
experiences we build
for your dream adventure

47. democratization of experiences
user generated experiences
We all are responsible for the
experiences we build
for Drupal

48. @dcmistry
dharmesh.mistry@acquia.com