Don't know what conditional content is? Over-using it already? Considering using it in future (in DITA or not)? Need to explain to management why they are ruining your career? Then this session is for you!
The Evolution of Internet : How consumers use technology and its impact on th...
When Conditional Content Goes Wild: Why Conditional Content Profiling (Alone) is Not a Solution to Modern Content Issues
1. Noz Urbina, Urbina Consulting
urbinaconsulting.com / @nozurbina
When conditions go wild:
Why conditional content (alone) isn’t a solution
for modern content challenges
3. Experience the DCL Difference
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8. @nozurbina
• Content strategist and trainer
• Newly independent
• Co-author of “Content Strategy:
Connecting the dots between
business, brand and benefits”
• Congility events chairperson
• Translate between manager, user and
tech
Me (Noz Urbina)
9. @nozurbina
Congility 2014
18-20 June 2014, Gatwick, UK
“Driving customer experience
from across the enterprise”
First-class international speakers
www.congility.com/2014
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Jeff Eaton
Leah Guren Rahel Bailie
Noz UrbinaKevin
Nichols
Tony Self
And
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Michael
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Kristen
Eberlein
2 conference days, 1 workshop day
• Content strategy and UX
• Structured content and IA
• Digital / Mobile delivery
• Component content management
15. @nozurbina
Product A, Product B,
Product C
1 size fits all
Deliverable
Product A, Product B,
Product C
Product A, Product B,
Product C
Product A, Product B, Product C
Product A, Product B, Product C,
Traditional content
When reusing the content
or deliverable, we add all
audiences’ material to the
document.
Cheap(er) to create.
Hard to consume.
17. @nozurbina
Product A, Product B,
Product C
“Profiles” are used to
mark different parts
of the content for
different:
– Audiences
– Products
– Versions
– And more...
Deliverable
Product A, Product B,
Product C
Product A, Product B,
Product C
Product A, Product B, Product C
Product A, Product B, Product C
Conditional content
21. @nozurbina
What ever you make
We can add a new profile
and new potential values
for:
• new products
• new scenarios
• regional markets
• (insert your demographics
here)
Problem
23. @nozurbina
What ever you make Problem
InfrastructureProduct A 714
Product A 713
Region 1
Produc t B NN
Install
Configure
Region 2
Product B X81
Upgrade
Product B X82
Comment
Operate
Product C
Product A
Product B
Region 3
25. @nozurbina
The fall-out
• This complexity run wild is common when
requirements outgrow “common practices”
• In other companies, Urbina Consulting have
seen wasted effort associated with this
complexity exceed 50%
– and in an extreme case, 90%
• Best practices are required, but not intuitive for
even advanced users
26. @nozurbina
PS - Condition’s fatal flaw
• Sometimes simply filtering isn’t good
enough
–Sequence
–Groupings
–Hierarchy
–Flow
29. @nozurbina
Some tips
Reason Use conditions if… Not if…
Regions You use large, and reasonably
fixed regions like “Europe vs
North America”.
You are in something like
medical or gambling that has
dozens of local regulations.
Customer
specific content
You’re not reusing content
across many customers (But
this is rare…)
You regularly customise
documentation for customers
Versions You’ve got an extremely slow
release cycle and don’t write
about interim patches, builds,
etc.
You know what’s good for you.
30. @nozurbina
Some tips
Reason Use conditions if… Not if…
Products You’ve got a very small number
and don’t sell variants.
You are regularly rejigging
your IP to make new products.
Audiences You’ve decided on a reasonable
number (<5-10) of general
audience types, like
“Maintainer”, “Installer”,
“User”.
You have a more diverse and
specific breakdown of your
audience. You need to re-flow
for different audiences.
Internal /
External / Secure
content
You’re crazy. You know what is good for
you.
Outputs You define ouputs as “device
types” and are very general,
e.g. “handheld screen” vs
“tablet” vs “print”
You are defining outputs very
specifically and are doing
different content for all of
them.
33. @nozurbina
Remodelling
• All content goes in a specific part of the
structure
• Content modelling is a whole discipline on
its own
• Makes writing more consistent generally
35. @nozurbina
Dummy Content
• Fire & Forget
– Very translation and management efficient
• Never gets versioned or flagged for needing
translation unless you change something that is
not reused
– Allows you to restructure content
• Usability depends on your technology choices
41. @nozurbina
Join us at Congility:
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42. Q&A
Contact: Linda Morone Cassola
Senior Vice President of Sales and Marketing
LCassola@dclab.com
(P) 718-307-5728
Notas do Editor
If you have complex product content and diverse audience relationships, and want to improve your customer’s experience, Urbina Consulting has a unique blend of experience and skills to address these challenges in high-tech enterprises or regulated industries.Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy that can effectively bridge corporate, technical and user needs and priorities. Speaking the language of all three has been a key asset during a diverse project background covering multi- and omnichannel strategies.He has designed interfaces and processes that have saved organisations hundreds of thousands per year, recommended solutions that have avoided headcount increases, and delivered dozens of budget-winning internal presentations in a language to which executives can relate. http://upload.wikimedia.org/wikipedia/commons/a/ac/Range-software.pngBy Tomas.soltys (Own work) [Public domain], via Wikimedia Commonshttp://commons.wikimedia.org/wiki/File%3AMack_Trucks.jpgBy Lehigh Valley, PA [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
http://www.markboulton.co.uk/journal/wysiwtfftwomghttp://thecontentwrangler.com/2011/01/17/what-is-intelligent-content/Interactive Kioskwww.omnimediaworld.co.id -Manufacturing | Datasheets | Templates & Design Exampleswww.stocklayouts.com - 500 × 310 - Search by image2768391365_9d870914cf_o.jpgwww.flickr.com - 2816 × 2112 - Search by imagewww.flickr.com/photos/mnsc/2768391365/
http://www.markboulton.co.uk/journal/wysiwtfftwomghttp://thecontentwrangler.com/2011/01/17/what-is-intelligent-content/Interactive Kioskwww.omnimediaworld.co.id -Manufacturing | Datasheets | Templates & Design Exampleswww.stocklayouts.com - 500 × 310 - Search by image2768391365_9d870914cf_o.jpgwww.flickr.com - 2816 × 2112 - Search by imagewww.flickr.com/photos/mnsc/2768391365/