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Dan Brotman, Principal Consultant www.KeywordValet.com [email_address] 512-553-5397 (o) 512-587-3770 (c) www.Twitter.com/KeywordValet SEO & SEM Basics
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Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Two Parts to Basic SEO Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Audit (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Audit (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC Metrics/Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC Account Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alternatives to Search Engines Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEM Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shopping Feed Set Up and Management ,[object Object],[object Object],[object Object]
Analytics Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Program Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Behavioral Retargeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Stories, Raves & Clients ,[object Object],[object Object],[object Object],[object Object]
Dan Brotman, Principal Consultant www.KeywordValet.com [email_address] 512-553-5397 (o) 512-587-3770 (c) Questions?

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Sem Seo Basics

  • 1. Dan Brotman, Principal Consultant www.KeywordValet.com [email_address] 512-553-5397 (o) 512-587-3770 (c) www.Twitter.com/KeywordValet SEO & SEM Basics
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  • 18. Dan Brotman, Principal Consultant www.KeywordValet.com [email_address] 512-553-5397 (o) 512-587-3770 (c) Questions?