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Case “Verde Amanco”




                                                  1



Tuesday, February 1, 2011
Briefing

                       Preocupados com o gerenciamento e logística de uma operação de
                       distribuição de material de merchandising para mais de 26 mil PDVs
                       pelo Brasil, a Amanco contou com a gente para o mapeamento e
                       desenvolvimento de uma ação coordenada e centralizada através da
                       Internet.




        DBR | 13 de Janeiro de 2010
                                                                                            2



Tuesday, February 1, 2011
Com a centralização o
       processo de solicitação de
       material passou a ser feito
       diretamente pelos
       representantes e vendedores
       de cada região, através de um
       questionário de perguntas
       simples no site da ação.

       As respostas são
       parametrizadas conforme a
       definição do cliente, gerando
       economia na produção de
       materiais e fácil auditoria nas
       informações.



        DBR | 13 de Janeiro de 2010
                                         3



Tuesday, February 1, 2011
Todas as informações captadas
       são integradas a empresa
       responsável pela logística dos
       pedidos, separando,
       embalando e despachando kits
       exclusivos para cada PDV
       coberto pela Ação.

       Para receber brindes e
       concorrer a viagens, os
       representantes devem
       fotografar o material aplicado
       e subi-las no site, gerando
       ranking e concorrência direta
       entre as equipes.



        DBR | 13 de Janeiro de 2010
                                        4



Tuesday, February 1, 2011
Relatórios estratégicos
       fornecem todos os números
       sobre a cobertura da ação pelo
       pais, assim como as equipes
       mais produtivas e destaques de
       todas as áreas.

       Tudo através de gráficos e
       diretamente na tela do
       navegador.




        DBR | 13 de Janeiro de 2010
                                        5



Tuesday, February 1, 2011
Obrigado!




        DBR | 13 de Janeiro de 2010
                                                  6



Tuesday, February 1, 2011

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Caso Verde Amanco: Distribuição online de material promocional para 26 mil PDVs

  • 1. Case “Verde Amanco” 1 Tuesday, February 1, 2011
  • 2. Briefing Preocupados com o gerenciamento e logística de uma operação de distribuição de material de merchandising para mais de 26 mil PDVs pelo Brasil, a Amanco contou com a gente para o mapeamento e desenvolvimento de uma ação coordenada e centralizada através da Internet. DBR | 13 de Janeiro de 2010 2 Tuesday, February 1, 2011
  • 3. Com a centralização o processo de solicitação de material passou a ser feito diretamente pelos representantes e vendedores de cada região, através de um questionário de perguntas simples no site da ação. As respostas são parametrizadas conforme a definição do cliente, gerando economia na produção de materiais e fácil auditoria nas informações. DBR | 13 de Janeiro de 2010 3 Tuesday, February 1, 2011
  • 4. Todas as informações captadas são integradas a empresa responsável pela logística dos pedidos, separando, embalando e despachando kits exclusivos para cada PDV coberto pela Ação. Para receber brindes e concorrer a viagens, os representantes devem fotografar o material aplicado e subi-las no site, gerando ranking e concorrência direta entre as equipes. DBR | 13 de Janeiro de 2010 4 Tuesday, February 1, 2011
  • 5. Relatórios estratégicos fornecem todos os números sobre a cobertura da ação pelo pais, assim como as equipes mais produtivas e destaques de todas as áreas. Tudo através de gráficos e diretamente na tela do navegador. DBR | 13 de Janeiro de 2010 5 Tuesday, February 1, 2011
  • 6. Obrigado! DBR | 13 de Janeiro de 2010 6 Tuesday, February 1, 2011