5 Biggest Social Media Mistakes Manufacturers Make
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The document discusses the 5 biggest mistakes manufacturers make on social media: 1) having no social media spokesperson, 2) lack of visibility for senior executives and key account managers, 3) an incomplete or missing LinkedIn company page, 4) failing to engage with fans or critics, and 5) not using rich media. It then provides tips on how to avoid these mistakes such as identifying influencers who can refer new clients and spotting potential sales opportunities. The document concludes by asking questions about developing a social media strategy and resources.
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5 Biggest Social Media Mistakes Manufacturers Make
- 1. The 5 Biggest Mistakes Manufacturers Unwittingly Make on Social Media By Danny Bermant, Director of Brainstorm Digital @brainstormdsgn uk.linkedin.com/in/brainstormdigital
- 2. What we’ll discuss today • • • • • The 5 Biggest mistakes manufacturers unwittingly make How to avoid them How influencers can act as referrers to new clients How to spot potential leads How to achieve rapid results, even on a small time investment
- 3. What are these social networks for?
- 4. What matters is finding the right social media platform for your business
- 5. What are the 5 biggest mistakes manufacturers inadvertently make?
- 6. 1. No Social Media Spokesperson
- 7. 2. Senior Executives and Key Account Managers have no visibility
- 8. 3. LinkedIn company page is missing or incomplete
- 9. 4. Failing to engage with your fans (or your critics)
- 10. Failure to make use of Rich Media
- 11. Who are influencers and how can they help you?
- 12. Influencers may be….. • • • • • • • Existing customers Consumer groups Professional associations Business partners Thought leaders Journalists Bloggers
- 13. Influencers can appear in different guises • • • • • Posting comments on user forums Publishing reviews on blogs Conversing with you on LinkedIn groups Sharing your updates on Twitter Uploading videos of your products onto Youtube
- 14. How can influencers help you reach new customers?
- 15. 1. They’re seen as impartial
- 16. 2. They can act as your advocate
- 17. 3. They can reach way beyond your existing audience
- 18. How can you reach potential leads?
- 19. Use social media to “eavesdrop” on potential sales opportunities
- 20. Use LinkedIns advanced search to pinpoint exactly who you want to meet
- 21. Use influencers in your network to refer you to clients
- 22. How can you effectively resource your social media activity?
- 23. 1. Schedule content in advance
- 24. 2. Delegate a social media spokesperson who is supported by your staff
- 25. 3. Have a content calendar
- 26. 4. Make sure you have the right tools to do your job
- 27. Questions to discuss • • • • • • Who is your target market Who can refer you to new clients? Who can act as an influencer? How would you spot potential opportunities? Does your company have a social media spokesperson? How will you resource your social media campaign?
- 28. Are you ready to generate new leads? • How to contact us…. • • • • • • Email: danny@brainstorm-digital.co.uk Website: brainstorm-digital.co.uk Twitter: @bstormdigital Facebook: brainstormdigital LinkedIn: uk.linkedin.com/in/brainstormdigital Youtube: youtube.com/user/brainstormdesignltd