How to use Twitter and LinkedIn to attract new business. Presentation given at TrainE-Traide 13th September 2012

1. The Power of Social Media for
Business
Thursday September 13th 2012
@brainstormdsgn uk.linkedin.com/in/brainstormdigital

2. Social media is…..
“All forms of electronic communication (e.g. blogs, forums)
through which users create online communities to share
information, ideas, personal messages, and other content
(such as video)”
“Think of social media as a telephone conversation that you
can hack into without breaking any laws”

3. How to use Twitter for Business

4. Your Twitter profile is your first opportunity to make an
impression

5. Twitter gives you a number of ways to find people to follow.
Make sure you follow people for the right reasons

6. By using lists, you can track the most relevant Twitter
profiles

7. Twitter makes it easy for you to search relevant
conversations in real time

8. Hashtags are a great way to create and track topical
discussions

9. To build relationships on Twitter, you need to inform….

10. ….You need to educate…..

11. And most importantly, you need to engage…..

12. Use Twitter to let people know what you’re up to

13. Sometimes it’s ok to blow your own trumpet

14. And occasionally, it’s ok to be personal

15. How to use LinkedIn for business

16. LinkedIn is 277% more successful than Facebook or Twitter
in generating new leads

17. LinkedIn profile should include a professional headshot and
subheading should explain how you add value

18. Personalise your LinkedIn recommendation requests

19. LinkedIn makes it easy to add new connections

20. Avoid connecting to people you don’t know

21. Enhancements to your LinkedIn profile (1)

22. Enhancements to your LinkedIn profile (2)

23. Enhancements to your LinkedIn profile (3)

24. Enhancements to your LinkedIn profile (4)

25. Group discussions are a great way to engage with other
LinkedIn users (and great for sharing blog posts!)

26. By managing your own LinkedIn group, you have another
avenue to promote your business to your connections

27. Many LinkedIn groups give you an opportunity to introduce
your business:

28. Use advanced searches to find the people you’d like to do
business with

29. LinkedIn also enables you to search by company

30. Once you have found someone, there are a number of ways
you can connect with them

31. Any questions?
• Follow us on Twitter @brainstormdsgn
• Join our LinkedIn group:
“Social Media for Business to Business Sales”
• Follow our blog http://www.brainstorm-digital.co.uk