This document discusses how social media, specifically Twitter and LinkedIn, can be effectively used by manufacturers to connect with customers, suppliers, and influencers. It provides tips for using hashtags and keywords to find relevant discussions, following thought leaders, identifying key influencers, engaging followers, and promoting corporate social responsibility on Twitter. For LinkedIn, it recommends growing a network to access new markets, using recommendations and articles to educate contacts, and engaging in group discussions to develop client relationships. The document stresses managing social media presence to engage responsibly and share manufacturing processes through videos and executive interviews on YouTube and Pinterest.