How to write a successful business blog
•
1 gostou•529 visualizações
Writing a successful business blog requires having original and engaging content on topics relevant to your business or industry. It is important to have a content plan and schedule posts in advance to make blogging less work. The tips suggest using visuals, guest bloggers, polls and social sharing to build an interactive blog that educates readers and positions your business as an industry expert.
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (17)
Semelhante a How to write a successful business blog
Semelhante a How to write a successful business blog (20)
Mais de Brainstorm Digital
Mais de Brainstorm Digital (20)
Último
Último (20)
How to write a successful business blog
- 1. How to write a successful business blog Friday October 26th 2012 @brainstormdsgn uk.linkedin.com/in/brainstormdigital
- 2. Do you have something original to say on your blog?
- 3. It will help you to have a content plan
- 4. Google Reader makes it easy to gather info for your blog
- 5. Google Alerts will notify you whenever any relevant news stories break
- 6. The content on your blog will determine whether it should be part of your main website or a separate entity
- 7. Wordpress has a user-friendly interface. You can set up categories for your different blog posts
- 8. Don’t sell! Use your Blog to educate, inform, and engage with your clients
- 9. Don’t write a polemic. (a) You’re creating too much work for yourself (b) No one wants to read it long articles!
- 10. Create a series of short posts that you can schedule in advance. It’s less work and if the posts are related they build loyalty
- 11. By sharing questions and answers on your blog, you can demonstrate credibility
- 12. Don’t be scared to give away a few industry secrets!
- 13. Polls are a great way to make your blog interactive!
- 14. Guest bloggers make it easy to provide high quality content (and take the pressure off you!)
- 15. Use visual content to bring your blog post alive
- 16. Don’t be scared to rock the boat!
- 17. Use your Blog as a sales funnel
- 18. Ensure you moderate blog commenting. There could be potentially libellous comments
- 19. Make it easy for visitors to share your blog content
- 20. LinkedIn groups are a great place to share your blog with other businesses!
- 21. Share blog posts on your LinkedIn profile
- 22. Write engaging Tweets that will encourage people to click on the links
- 23. Write engaging Facebook updates that will encourage visitors to click on the link to your blog
- 24. Blog doesn’t have to be just text. Share images and video
- 25. Ensure you have social media guidelines that encourage your staff to blog
- 26. To find out more, go to our website www.brainstorm-digital.co.uk and click on “training”
- 27. We also offer training over Skype