- Using Linkedin groups to seek out new clients and referrers - How LinkedIn discussions can be used to develop new relationships - Growing your LinkedIn network in order to gain access to new clients and markets - Using Twitter to gain access to senior managers as well as thought leaders in the healthcare industry

1. How social networks can help build client
relationships within the healthcare industry
Thursday November 1st 2012
@brainstormdsgn uk.linkedin.com/in/brainstormdigital

2. Using Twitter to gain access to senior managers and
thought leaders

3. Your bio needs to make it very clear what you represent

4. Use Twitter to follow thought leaders in your industry

5. …as well as the major organisations involved in research

6. …and influential people within the NHS

7. Use Klout to identify key influencers

8. KredStory will give you detailed insights into them

9. Use lists to track key contacts you’d like to work with

10. Use keywords to track relevant discussions

11. Use keywords to track people you’d like to engage with

12. Hashtags help you to create and track topical discussions

13. Attract attention on Twitter by informing….

14. ….educating….

15. ….and engaging with the people you’d like to work with

16. Click on “connect” to see who is interacting with you

17. Growing your LinkedIn network in order to gain access to
new clients and markets

18. What you say in your professional headline will influence
your appearance in search results

19. Pay attention to your professional summary

20. Ensure you have recommendations from the right industries

21. Display relevant articles on your LinkedIn profile

22. Share videos that may help to educate your contacts

23. Share polls to engage with your contacts

24. Share papers you have written

25. Search LinkedIn events you could be attending

26. Use your LinkedIn company page to send targeted status
updates to your followers

27. The services listed on your company page can change
according to who is viewing it

28. Use LinkedIn groups and discussions to develop new client
relationships

29. Group discussions enable you to network, brainstorm and
do business with others in your industry

30. Some LinkedIn groups are closed

31. Others are open

32. Look at LinkedIn stats to determine if a group is right for you

33. By managing your own LinkedIn group, you have another
avenue to engage with clients

34. Grow your LinkedIn network to gain access to new clients
and markets

35. The larger your LinkedIn network, the easier it is to get
introduced to people you’d like to do business with

36. Use advanced searches to find other professionals

37. Once you have found a contact, there are a number of ways
you can connect with them

38. LinkedIn also enables you to search by company

39. Your LinkedIn stats give you detailed info on who has
viewed your profile

40. Having the LinkedIn App makes it easy to network with
others in your industry

41. LinkedIn Signal enables you to search and monitor relevant
discussions

42. Set out guidelines that actually encourage your staff to
engage with clients on social media