How Influencers Can Help Promote Your Brand On Social Media
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In order for your message to reach your target market, you first need to win over the influencers who are speaking to your customers and then encourage them to share and ultimately promote your brand. During this session we'll be be looking at: 1. Why influencers matter; 2. How to identify them; 2. How to engage with them; and 3. How to convert them into an advocate for your brand.
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How Influencers Can Help Promote Your Brand On Social Media
- 1. How reaching out to influencers can help grow your brand Danny Bermant @theidm @brainstormdsgn #IDMBootcamp
- 2. Who are influencers? • Early adopters • Consumer groups • Professional associations • Business partners • Thought leaders • Journalists
- 3. Rate influencers to prioritise them
- 4. Why do they matter? • Impartial • Brand advocates • Share conversation with others • Refer potential customers • Finger on the pulse • Insights • Early adopters bring valuable feedback
- 5. Before you commence your campaign…. • How would you like influencers to help you? • More sales? • Managing your reputation? • Keeping customers informed?
- 6. Find the right social network • B2B? • B2C? • Both? • Social networks relevant to your industry?
- 7. Brainstorm all the potential influencers in your industry • E.g. Regional tourism • Tourist authorities • Travel writers and bloggers • Local property • Chamber of Commerce • Travel forums • Expats • Consulate
- 8. Use keywords and hashtags to find influencers
- 9. Use Klout to monitor their social influence
- 10. Commun.it will alert you who to engage with
- 11. Followerwonk gives you insights into user behaviour
- 12. Use lists to track key influencers
- 13. Hootsuite enables you to monitor multiple discussions
- 14. Before wooing influencers, ensure your profile is relevant
- 15. To attract influencers, you need to be…. • Relevant • Informative • Educational • Engaging • Visible • Above all, remember ‘WIFM’
- 16. Steps to engage with influencers • Identify conversation “triggers” • Comment on posts • Alert them to useful info • Ask their advice • Ask for their participation • Complement them • Be genuine • Remember - WIFM • Goal - Know - Like - Trust
- 17. Have a content strategy that is relevant to your infleuncers
- 18. Feedly will keep you informed and will help you source content
- 19. Converting influencers into advocates • Build up contact • Connect to their networks • Give them a taste • Value their feedback • Ask them to share content • Convert online relationship into offline relationship
- 20. Your challenge… What is your influencer strategy? • You have designed a brand new range of ski equipment • Which social networks will you use? • Who are your influencers? • How will you identify them? • How will you engage with them? • How will you convert them into advocates?
- 21. For more information, google “influencer outreach guide”
Notas do Editor
- 1. Source: Traackr: The Many Faces of Influence: http: //traackr .com/faces-of-influence/