Incredible India

!ncredible !ndia Anas Dalvi 238 Dipika Bengani 106 MBA Ad 2010 Brand Strategy

Incredible India ,[object Object],[object Object],[object Object],[object Object]

Key Objectives ,[object Object],[object Object],[object Object],[object Object]

The Tourism Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object]

Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S.L.E.P.T. Analysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tourist mindsets & travel behavior Most tourists look for destinations that are economically viable, considering the current market situation. The Idea is to look for a destination that serves multi-purposes:

The Communication Idea Studies have revealed there has been a major shift of tourists in terms of traveling destinations. The shift is evident as tourists continue to indulge in natural activities than site seeing only.

[object Object],[object Object],[object Object],Concept and Ideation

Concept and Ideation ,[object Object],[object Object],[object Object]

The ASAP Show ,[object Object],[object Object],[object Object],[object Object]

Digital Media ,[object Object],[object Object],[object Object],[object Object]

TV, Radio and Print ,[object Object],[object Object],[object Object],[object Object],[object Object]

Incredible India

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Incredible India