1. CPH Chandigarh Punjab Haryana Greater Punjab

2. Dainik Bhaskar Dominance Continued ADVANTAGE Haryana Source: IRS 11 Q1 AIR figs (000’s)

3. Dainik Bhaskar Leads in Urban centers Jalandhar, Amritsar, Ludhiana combined ADVANTAGE Punjab Source: IRS 11 Q1 AIR figs (000’s)

4. Dainik Bhaskar Leads in SEC A Jalandhar+Amritsar+Ludhiana ADVANTAGE Punjab Source: IRS 11 Q1 AIR figs (000’s)

5. Dainik Bhaskar Dominance Continued ADVANTAGE Chandigarh Source: IRS 11 Q1 AIR figs (000’s)

7. A proven family newspaper, cutting across gender Fig 000s Readers : Greater Punjab Source: IRS 2011, Q1 Dainik Bhaskar Punjab Kesari Dainik Jagran All 2,365 2,018 1,712 Male 1,632 1,446 1,121 Female 733 572 591 CPH : Chandigarh Punjab Haryana Greater Punjab

8. Offering an Affluent reader-base Figs 000s Readers : Greater Punjab Source: IRS 2011, Q1 Dainik Bhaskar Punjab Kesari Dainik Jagran SEC A 424 277 287 SEC B 465 425 346 SEC AB 889 702 633 CPH : Chandigarh Punjab Haryana Greater Punjab

9. Across every Age-group Figs 000s Readers : Greater Punjab Source: IRS 2011, Q1 CPH : Chandigarh Punjab Haryana Greater Punjab

10. Today Dainik Bhaskar is the Leading vehicle across Greater Punjab : CPH Dainik Bhaskar : The only publication with a reach across the length & breadth of CPH Figs in 000s READERS Source: IRS 2011 Q1 Dainik Bhaskar Dainik Jagran Punjab Kesari Chandigarh 170 20 24 Haryana 1,333 928 989 Punjab 862 764 1,005 Greater Punjab CPH 2,365 1,712 2,018 CPH : Chandigarh Punjab Haryana Greater Punjab

11. One publication Dainik Bhaskar 17% more reach than any other newspaper! Source: IRS 2011, Q1 CPH : Chandigarh Punjab Haryana Greater Punjab