IM Mix para promover negócios online
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O documento discute as vantagens e objetivos do marketing digital, incluindo otimização para mecanismos de busca (SEO), publicidade paga por clique (PPC), banners, email marketing e mídia social. Ele também enfatiza a importância de medir as métricas e ajustar a estratégia com base nos resultados.
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Semelhante a IM Mix para promover negócios online
Semelhante a IM Mix para promover negócios online (20)
IM Mix para promover negócios online
- 6. “ O processo de melhorar a quantidade e qualidade de tráfego dos motores de busca” SEO Optimização para Motores de Busca
- 7. SEO 1º
- 10. PPC/CPC
- 19. Internet Marketing – Medir!
- 20. Internet Marketing – Exemplo… Investimento = €1.000 450 Escolham produtos 337 clientes Reavaliação e adaptação da estratégia e do site 10.000 Visitas 1.000 interessados +5% +3% +2% +1% SEO PPC/CPC Banner Email Social Media Outros
- 21. 1.000 visitantes +44% +5% visitantes + peq. ajustes = em vendas Internet Marketing
Notas do Editor
- It's Happening Now: You can track everything in real time. Who in their right mind wouldn't want to do that? It's Cheap: Production costs are inconsequential when compared to print production, let alone TV production. Increasing Audience: The Internet is still growing and more people from all demographics are spending more time online. The more they spend online, the less they spend elsewhere. Extremely targetable: You can optimize your website copy, ppc ad or social media effort for any niche taking into account demographics, tastes, location and more. Spend Time. Not Money: Almost all internet marketing strategies require more of your time and less of your money compared to traditional marketing and advertising solutions. Your competitors are doing it . According to eMarketer, more will be spent on online marketing and shifted from traditional marketing approaches. Can you afford not to be where your competitors are?
- It's Happening Now: You can track everything in real time. Who in their right mind wouldn't want to do that? It's Cheap: Production costs are inconsequential when compared to print production, let alone TV production. Increasing Audience: The Internet is still growing and more people from all demographics are spending more time online. The more they spend online, the less they spend elsewhere. Extremely targetable: You can optimize your website copy, ppc ad or social media effort for any niche taking into account demographics, tastes, location and more. Spend Time. Not Money: Almost all internet marketing strategies require more of your time and less of your money compared to traditional marketing and advertising solutions. Your competitors are doing it . According to eMarketer, more will be spent on online marketing and shifted from traditional marketing approaches. Can you afford not to be where your competitors are?
- SEO is long-lasting. The results of you work continue for a lot longer than the effort you put in SEO gives the highest ROI yield of any Internet Marketing technique It's also forward-thinking because it embraces an evolving medium It is typically more affordable than traditional advertising It connects with people who are already looking for what you offer.
- The results of PPC campaigns are instant. The ads go live almost immediately and can be modified, added or deleted at any time. Because ads are targeted by the keyword that people search for, visitors are already ‘warm’, increasing conversion rates Ads can be targeted to specific languages and even geographic locations, increasing targeting further You only spend what you want to, so you never go over budget You can make changes to the ads on an ongoing basis and these are reflected immediately in your campaign. Every click is measured and track through your site to give you accurate statistics and ROI
- Because ads can include images and animation they are more appealing than PPC and have the ability to show your product or service in a graphical way. Because of the graphical nature, banner ads can increase brand awareness Choosing the sites where you advertise is crucial. You need to match the sites where you advertise to your target audience.
- No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately
- Social media allows for instantaneous dissemination of not just news, but images, audio, video, and other multimedia content as well. You can even sell on Facebook!! Social media can be a highly useful tool for enhancing both brand awareness and company image. Also social media enables you to gather feedback directly from your target audience, and use that intelligence for more effective reputation management. Creates another doorway to your site and has been proven to help in SEO rankings