Google Adwords Remarketing by Adways Labs Thailand Co., Ltd.
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This document provides information on how to set up remarketing in Google AdWords. It explains that remarketing allows advertisers to retarget visitors who came to their site but didn't purchase. It then provides step-by-step instructions on creating a remarketing list in AdWords and installing the necessary tracking code on website pages to populate the list. The instructions guide the user through naming the list, creating a remarketing tag, copying the tag code, and pasting it onto website pages between body tags.
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Google Adwords Remarketing by Adways Labs Thailand Co., Ltd.
- 2. Why use it? • Ease of use • Custom audiences • Scope • Segmenta3on • Crea3ve formats • Detailed reports
- 3. Show ad to users who search some “Keyword” in Google Search.
- 4. Let's say you are owner of Hotel. And you are advert your hotel by using Google Adwords. When user search for "Hotel" in Google, Your adver3sement appear in front of them.
- 5. AIer they click on your ad, visitor con3nue to learn more about your hotel in your website.
- 6. For example, this visitor have to go out of office and leave your website.
- 7. On the way back to office, He check on his favorite blog which is one of Google Display Network. They see your adver3sment with customize message only for him.
- 8. Then he re-‐visit your website to con2nue learn more about your hotels and finally make a booking. Drive traffic to your site with search ads, then reach those customers again with a tailored message as they browse the web, encouraging them to return to your site and buy
- 9. Who can use it? All types of adver3sers can benefit from remarke3ng. Whether your goal is direct response or targeted branding, remarke3ng can help boost your ROI.
- 10. Google works with millions of partner sites, so you can reach poten3al customers on your remarke3ng list several 3mes in a month, a week, or even in a single day.
- 11. Google works with millions of partner sites. Use geographical targe3ng and other segmen3ng tools to remarket to your site visitors in a given region.
- 12. E Create your ads with text, images, or rich media.
- 13. Detailed reports: Get full visibility into ad placement and performance, then boost or trim your bids based on results. You ca sites n even e t x you. hat aren clude ’t rig ht fo r
- 14. Setup Guide: Remarke2ng in AdWords A customer comes to your site, looks around, but doesn’t purchase. Instead of leaving a return visit to chance, bring that customer back to your site with remarke3ng.
- 15. SeEng up a remarke2ng campaign is easy Make sure you or someone nearby can access your site’s code, and you’ll be done in about seven minutes.
- 16. Here’s how to set up a remarke2ng list: Find Audiences Tab Sign in to your AdWords account and click the Campaigns tab. Then click the Control Panel & Library link in the leI naviga3on bar and select Audiences.
- 17. Here’s how to set up a remarke2ng list: Select Remarke2ng List Click the New audience drop-‐down menu and select Remarke2ng list.
- 18. Here’s how to set up a remarke2ng list: Describe List Enter a descrip3ve Remarke2ng list name (for example, “homepage visitors”), op3onal Descrip2on, and Membership dura3on (we recommend star3ng with the default of 30 days).
- 19. Here’s how to set up a remarke2ng list: Create Remarke2ng Tag In the Tags sec3on, select Create new remarke2ng tag if you want to add a new tag to your site. You can also use an exis3ng tag. For example, if you have conversion tracking installed, you could use your conversion tag to create a custom combina3on for people who visited your site, excluding those who have already made a purchase. When you’re done, click Save.
- 20. Here’s how to set up a remarke2ng list: Copy and Paste Tag Next, click [tag] under “Tags/Rules.” From the Page security level drop-‐down menu, select HTTP or HTTPS, depending on the security level of your page. Copy the code and paste it into applicable pages on your site, between the <body> tags, closer to the </body> tag.
- 21. Here’s how to set up a remarke2ng list: Copy and Paste Tag Next, click [tag] under “Tags/Rules.” From the Page security level drop-‐down menu, select HTTP or HTTPS, depending on the security level of your page. Copy the code and paste it into applicable pages on your site, between the <body> tags, closer to the </body> tag.
- 22. Wow! You got Remarke2ng List! You might want to create a new campaign just for remarke3ng so you can easily manage your remarke3ng budget separately.
- 23. How to add your remarke2ng list to a new campaign Select New Campaign Go to the Campaigns tab of your account and select “New campaign.”
- 24. How to add your remarke2ng list to a new campaign Edit Campaign SeEngs Fill in a descrip3ve campaign name (for example, “Remarke3ng”) and select your loca3on and language. In the Networks sec3on, select “Let me choose.” Deselect the Google search check box to ensure your ads will only appear on the Google Display Network. Under Display, select, “Relevant pages only on the placements and audiences I manage.” Under the Devices sec3on, choose the default “All available devices” for maximum exposure.
- 25. How to add your remarke2ng list to a new campaign Set Bids and Budget Scroll to the Bidding sec3on. You can choose to bid manually or automa3cally. We suggest automa3c bidding, where Google will automa3cally adjust your bids to get the most clicks possible from your budget. You can set a max CPC to control the cost of individual clicks. Remember that with remarke3ng, you're reaching people already interested in your product or service, so it makes sense to set a slightly higher maximum bid than you’d set for other Display Network campaigns. When you’re done, enter your daily remarke3ng budget in the Budget sec3on.
- 26. How to add your remarke2ng list to a new campaign Save Your SeEngs Scroll to the boeom of the page and hit Save and Con2nue. You’re almost ready to turn your campaign on. The final step is to create custom ads to show to the people who visited your site.
- 27. How to add your remarke2ng list to a new campaign Create a New Ad Group AIer you’ve saved your campaign sefngs, you’ll be prompted to create a new ad group, just as you would for a Display Network campaign. Save Ad Group Leave the Keywords and Placement sec3ons blank, then hit Save ad group.
- 28. How to add your remarke2ng list to a new campaign Add Remarke2ng List Almost there. The last step is to add your remarke3ng list to this ad group. Click the Audiences tab, then Add audiences. Select Remarke2ng lists, then pick the remarke3ng list you just created (in our example, “homepage visitors”). Click Save.
- 29. Make sure the campaign only targets the display network Finding The Audiences Tab And Add Audiences BuXon In Your New Ad Group Selec2ng Display Network Only Under Campaign SeEngs Remarke2ng Key Takeaways • When using remarke3ng, you can target all site visitors. • You can also remarket to visitors based on ac3ons they take on your site. • In addi3on to focusing on specific areas of your site or specific ac3ons visitors take, you can also remarket based on channel or campaign. • Don’t forget to take advantage of the visitor intelligence aspect of remarke3ng. Your ads will be Connec2ng Your New Ad Group With presented to people based on something they did A Remarke2ng List on your site in the past.
- 30. Thank You