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Whining About Social Media NCIHC May 2012

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Dawn Crawford
Dawn Crawford
TecnologiaNegócios
1 de 20
Whining About Social Media Presented by Dawn Crawford - @SocMediaRckStr Social Media & Communications Consultant
• Full service communications agency that works exclusively with nonprofits & public health departments across the country • 10 years of dedicated healthcare nonprofit experience + 7 years of corporate advertising experience • Bring us your problem and we’ll solve it Clients, Experience & Affiliations 2
WHAT DO YOU WANT TO GET OUT OF THIS SESSION? 3
Social Media is a Conversation
Social Media is a Relationship http://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
Do NOT Be This Gal http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
7
• Create a page, not a group • Come “home” to Facebook • Update daily with news, events, etc. • Use lots of visuals – photos & videos are gold • Rock Stars: – American Association of Long-Term Care Nurses - facebook.com/AALTCN – Vaccinate Your Baby - facebook.com/VaccinateYourBaby – The Arizona Partnership for Immunization 8
• Repost from Facebook • Use as a giant news feed • Get on VIPs radar • Rock Stars – One - @ONECampaign – United Nation’s Shot@Life - @shotatlife – Colorado Children’s Immunization Coalition - @immunizecokids 9
• Create a collaboration space for professionals • Make a company page • Form a group for members • Rock Stars: – AARP – American Society for Pain Management Nursing (ASPMN) 10
• Video is the next social media revolution – be ready for it! • Showcase your employees, doctors, patients, and partners • Rock Stars – PKIDs - youtube.com/user/PKIDsOrg – Families Fighting Flu - youtube.com/user/FamiliesFightingFlu 11
New Kids on the Block Pinterest.com • Visual Social Bookmarking • Happy, beautiful images • Examples: AARP, Autism Science Foundation Instagram - iPhone & Droid App Store • Photo mobile social network • Only on Apple and Droid products • Examples: Autism Science Foundation, UNICEF plus.google.com • Google's answer to Facebook + Twitter • 8 Million Users • Examples: Amnesty International, Malaria Museum 12
Find Your Mix News X X X X Photos X X X X X Videos X X X X X Events X X X X Information X X X Sharing Builds Trust X X X X X More X X X Unknown Unknown Women Lots of X x x X X x Interaction 13
THIS IS IMPORTANT… 14
15 iChris
penmachine16
17 paparutzi
THIS IS IMPORTANT WORK 18
Passion is Infectious http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
Dawn Crawford bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr 20

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Whining About Social Media NCIHC May 2012

  • 1. Whining About Social Media Presented by Dawn Crawford - @SocMediaRckStr Social Media & Communications Consultant
  • 2. • Full service communications agency that works exclusively with nonprofits & public health departments across the country • 10 years of dedicated healthcare nonprofit experience + 7 years of corporate advertising experience • Bring us your problem and we’ll solve it Clients, Experience & Affiliations 2
  • 3. WHAT DO YOU WANT TO GET OUT OF THIS SESSION? 3
  • 4. Social Media is a Conversation
  • 5. Social Media is a Relationship http://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
  • 6. Do NOT Be This Gal http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
  • 7. 7
  • 8. • Create a page, not a group • Come “home” to Facebook • Update daily with news, events, etc. • Use lots of visuals – photos & videos are gold • Rock Stars: – American Association of Long-Term Care Nurses - facebook.com/AALTCN – Vaccinate Your Baby - facebook.com/VaccinateYourBaby – The Arizona Partnership for Immunization 8
  • 9. • Repost from Facebook • Use as a giant news feed • Get on VIPs radar • Rock Stars – One - @ONECampaign – United Nation’s Shot@Life - @shotatlife – Colorado Children’s Immunization Coalition - @immunizecokids 9
  • 10. • Create a collaboration space for professionals • Make a company page • Form a group for members • Rock Stars: – AARP – American Society for Pain Management Nursing (ASPMN) 10
  • 11. • Video is the next social media revolution – be ready for it! • Showcase your employees, doctors, patients, and partners • Rock Stars – PKIDs - youtube.com/user/PKIDsOrg – Families Fighting Flu - youtube.com/user/FamiliesFightingFlu 11
  • 12. New Kids on the Block Pinterest.com • Visual Social Bookmarking • Happy, beautiful images • Examples: AARP, Autism Science Foundation Instagram - iPhone & Droid App Store • Photo mobile social network • Only on Apple and Droid products • Examples: Autism Science Foundation, UNICEF plus.google.com • Google's answer to Facebook + Twitter • 8 Million Users • Examples: Amnesty International, Malaria Museum 12
  • 13. Find Your Mix News X X X X Photos X X X X X Videos X X X X X Events X X X X Information X X X Sharing Builds Trust X X X X X More X X X Unknown Unknown Women Lots of X x x X X x Interaction 13
  • 18. THIS IS IMPORTANT WORK 18
  • 19. Passion is Infectious http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
  • 20. Dawn Crawford bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr 20