Searching for a job is a very time-consuming exercise. Between monitoring job boards, managing your e-mail alerts, being active in Linkedin, and performing target company research, there just don't seem to be enough hours in the day to get it all done. This presentation illustrates how to use Google Reader and RSS to get back some of your day. And you certainly don't have to be a job seeker to take advantage of the benefits from this underused technology.

1. AUTOMATING THE
JOB SEARCH
© July 2010
David Swinney, Social Media Specialist

2. WHO IS DAVID
SWINNEY?
 30-year veteran of Texas Instruments, with 15 years
experience in Information Technology
 Technologist
 Project Manager
 Web Content and Communications Manager
 Software Provisioning Manager
 Customer Support Specialist
 Vendor Relationship Manager
 Social Media Enthusiast
 Currently seeking opportunities to educate, train, and
support businesses in their efforts to leverage the power of
social media

3. JOB SEARCHING IS
TIME-CONSUMING
Visiting job boards
Managing e-mail search alerts for jobs
matching your interests
Visiting / participating on LinkedIn
Performing target company research
There just aren’t enough hours in the day
RSS can give you back some of that time

4. WHAT IS RSS?
 Really Simple Syndication
 A type of web feed used to
publish / distribute frequently
updated content
 Designed to notify users when a
website or blog updates with
fresh content
 Monitored through an RSS
reader, like Google Reader.
 When sites update content, the
RSS reader is notified.
 When you login to your reader,
feeds show up like e-mail in your
inbox.

5. BENEFITS OF RSS
 Centralize content consumption in
one place
 Scroll through content (i.e., “feeds”)
from multiple sites without visiting
each one
 Categorize content into folders /
subfolders
 Once configured, users are able to
read and consume more in a shorter
period of time
 RSS + You = Win!

6. RSS IS A KEY PART OF
SOCIAL MEDIA
 Twitter profiles
 LinkedIn streams
 Facebook
 Twitter searches
 Blogs
 Job boards / search engines

7. GOOGLE READER IN
PLAIN ENGLISH
http://www.commoncraft.com/custom-video-google-reader-plain-english

8. GOOGLE READER
HOME VIEW

9. AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research

10. ADD FEEDS FROM
INDEED.COM

11. ADD INDEED.COM FEEDS
TO GOOGLE READER
http://reader.google.com

12. INDEED.COM JOB FEEDS
IN GOOGLE READER

13. JOB SEARCH SITES
WHICH SUPPORT RSS
Aggregators
Indeed
SimplyHired
Linkup
Job Boards
CareerBuilder
Monster
Dice

14. AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research

15. ADD FEEDS FROM
TWITJOBSEARCH.COM

16. AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research

17. ADD FEED FROM
LINKEDIN UPDATES
http://www.linkedin.com/rssAdmin?display=&goback=.hom

18. LINKEDIN UPDATES IN
GOOGLE READER

19. AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research

20. ADD FEEDS FROM
LINKEDIN ANSWERS
http://www.linkedin.com/answers

21. LINKEDIN ANSWERS IN
GOOGLE READER

22. AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research

23. GOOGLE SEARCH
RSS FEED
http://www.google.com/alerts

24. ADD FEEDS FROM
SOCIALMENTION.COM

25. SOCIALMENTION.COM
FEEDS IN GOOGLE READER

26. AUTOMATING YOUR JOB
SEARCH – THE BOTTOM LINE
 Job searching is a full-time
exercise
 Make the search process more
efficient where and when you can
 RSS feeds and automation can
save you significant time
 Monitoring job boards
 Monitoring Twitter streams
 Keeping track of your
network’s activities
 Researching target
companies

27. HOW TO USE GOOGLE
READER
Monitoring Your Brand With Google Reader
http://www.slideshare.net/davidswinney/monitoring-your-
personal-brand-using-google-reader

29. THANK YOU!
David Swinney, Social Media Specialist
david.swinney@gmail.com
214-233-5678
http://davidswinney.com
http://twitter.com/davidswinney
http://linkedin.com/in/davidswinney
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