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How PR pros can use Web videos to promote their clients

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David Strom
David Strom

David Strom gives a presentation to Sam Whitmore's Mediasurvey.com about how he uses video screencasts to review IT products on his site, webinformant.tv

Self ImprovementTechnologyArt & Photos
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How PR pros can use Web videos to promote their clients David Strom and Sam Whitmore Mediasurvey.com Webcast 11/09
 
 
Advantages of Web video ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Content creation tools ,[object Object],[object Object]
Sound quality matters, too ,[object Object],[object Object],[object Object],[object Object]
 
Screen capture programs
 
Screen capture tips ,[object Object],[object Object],[object Object]
Content distribution tools ,[object Object],[object Object],[object Object],[object Object]
 
 
Wistia tracking tool
Heat maps and reverse DNS
Wordpress video embedding ,[object Object],[object Object]
 
 
Kaltura video tool
New video hosters ,[object Object],[object Object]
 
 
Some lessons learned ,[object Object],[object Object],[object Object]
Pixelpipe.com covers:
Promotions/links important
Anchor video with text on Web page for better SEO ,[object Object],[object Object],[object Object]
Video = has to be visually interesting ,[object Object],[object Object],[object Object]
YouTube matters. A lot. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Build audience slowly ,[object Object],[object Object],[object Object]
Questions? David Strom [email_address] http://webinformant.tv (310) 857-6867

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How PR pros can use Web videos to promote their clients

Editor's Notes

  1. V3 updated 11/17
  2. We start with a script -- which is more of a storyboard that is used to write your dialogue and also to plan your movements and navigation accordingly around the product menus
  3. Then record narration on Audacity
  4. http://graphicssoft.about.com/od/screencapturemac/Screen_Capture_Utilities_for_Macintosh.htm
  5. Wistia.com is the one that I use they have plans starting at $39/month for 400 plays but no branding of player but some very sophisticated tracking
  6. This is Kaltura’s embedding tool is free for up to 10 GB has Wordpress and various other plug ins:
  7. Best sites: VideoJug.com, 5min.com, and Viddler.com -- the Backup Exec video got 700 views from these three sites in two weeks alone