Why does SharePoint have such a bad reputation for Web Content Management (WCM)? In this session, we will check out the WCM market leaders like SDL, Sitecore, and Adobe to see why these vendors get all the limelight. We will compare the capabilities of these popular solutions to SharePoint 2010, SharePoint 2013, and SharePoint Online to see where SharePoint falls short. We will also look at several scenarios that illustrate when SharePoint is a good fit as a WCM solution and when to look elsewhere.

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WCMs Redheaded Stepchild
David Samoranski
Director, Western Region
twitter @davidsamoranski
david.samoranski @robbinsgioia.com

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Session Summary
Capabilities Market Leaders SharePoint Scenarios

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CAPABILITIES

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WCM Basics
Authoring Controlling
Personalizing IntegratingWeb Content

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Authoring Content
Templates Metadata
Approvals Feedback

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Controlling Content
Check-in/out Versions
Security Lifecycle

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Personalizing Content
Real-time Adaptive
Interactive Immersive

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Integrating Content
Customer Data Partner Data
Public Data Business Data

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Additional Capabilities
Ecommerce Social Media
Digital Assets Analytics

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MARKET LEADERS

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Gartner Magic Quadrant
Commercial Open-source
Annual Trends

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Forrester Wave
Commercial Open-source
18 Months Trends

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Adobe Experience Manager
Day – CQ Omniture
Digital Experience Ease of Use

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Oracle WebCenter Sites
Fatwire - Targeting Vitrue - Social
Siebel - CRM ATG - Commerce

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SDL Tridion
Alterion - Social Globalization
Complex Interoperability

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Sitecore CEP
Web Content Digital Marketing
Analytics Personalization

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SHAREPOINT

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SharePoint Versions
2007 2010
2013 Office 365

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Version Comparison
Feature 2013 2010 2007 Office 365
WCM: Analytics YES YES (Usage) YES (Usage) NO
WCM: Catalog YES NO NO NO
WCM: Cross-site publishing YES NO NO NO
WCM: Designer Tools YES YES YES YES
WCM: Faceted navigation YES NO NO NO
WCM: Image Renditions YES NO NO NO
WCM: Mobile and Device Rendering
YES
(Channels)
YES YES YES
WCM: Multiple Domains YES YES YES NO
WCM: OOTB Recommendations Webparts YES NO NO YES
WCM: Search Engine Optimizations (SEO) YES NO NO YES
WCM: Topic Pages YES NO NO NO

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SharePoint 2007
Web Standards Media Support
Expensive Licensing User Experience

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SharePoint 2010
Rich Authoring Better Markup
Cross-Browser Better Analytics

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SharePoint 2013
Term Navigation Cross Site Publishing
Content Search Device Channels

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SharePoint 2013 continued
Image Renditions Product Catalog
Page Templates Display Templates

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SharePoint Online (Office 365)
No Cross-Site No Renditions
No Catalog All Plans

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SCENARIOS

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Heavily Invested in SharePoint
Licensing End Users
IT Pros Branding

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Consolidating Legacy Systems
Large Organization Many Locations
Need Single Platform Streamline Processes

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Leverage Other Work Streams
PM Social
Enterprise Search External Data

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Microsoft Shop with Static Content
.NET Comfort Office Familiarity
Informational Site Good Enough is OK

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QUESTIONS?
David Samoranski | @davidsamoranski | (707) 843-3082
david.samoranski@robbinsgioia.com

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THANK YOU!