9. Benefits of Social Media
• Cost-effective
• Quick
• Viral
• Feedback
• Credibility/Thought Leadership
• Community/Halo Effect
• SEO
• Constant Marketing
Wednesday, October 21, 2009 9
10. What to do?
• Start listening
• Connections, not content
• Be conversationalists
• Stop chasing ‘the next big thing’
• Stop thinking in terms of mass audiences
Wednesday, October 21, 2009 10
16. There is no market
for messages
Wednesday, October 21, 2009 16
17. Things To Do
Right Now
• Protect Your Brand
• Be Wherever Your Customers Are
• Remember It’s About Conversation, Don’t
Shout and Don’t Forget To Listen
Wednesday, October 21, 2009 17
18. Let’s Get To Work
Wednesday, October 21, 2009 18
19. Building Blogs
• Hosted or Not
• Wordpress, Blogger, TypePad
Wednesday, October 21, 2009 19
20. Social Networking
• Facebook, MySpace
• Know your audience and where they are
• Integrate Facebook into your site and vice
versa with Facebook Connect
• Tools like ShareThis
Wednesday, October 21, 2009 20
21. Social Sharing
• ShareThis, digg, Delicious, Stumble Upon,
etc.
• Social Shopping
• Users share recommendations
• SlideShare for business
• The birth of tags
Wednesday, October 21, 2009 21
