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STRATEGY										§										ORGANIZATION										§										TALENT	
Annual Salary Increases:
Is the Juice Worth the Squeeze?
Juan	Pablo	Gonzalez	
Partner		
Axiom	Consul1ng	
Partners	
jgonzalez@axiomcp.com	
Bruce	O’Neel	
VP—Human	Resources	
CSG	Interna1onal	
bruce.oneel@csgi.com
PAGE	2		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
Juan	Pablo	Gonzalez	
Partner,	Axiom	ConsulDng	Partners	
§  +25	years	experience	in	Total	Rewards,	
increasing	Human	Capital	ROI,	Strategy		
&	Organiza1on	Transforma1on	
§  Partner	at	Axiom	Consul1ng	Partners	
§  Senior	corporate	HR	roles	at	Constella1on	
Energy,	BaaN	Co.,	Aon,	Philip	Morris	
§  Co-author	of	Shockproof:	How	to	Hardwire	
Your	Business	for	LasAng	Success	
Bruce	O’Neel	
Vice	President—Total	Rewards	&		
HR	OperaDons,	CSG	InternaDonal	
§  +20	years	experience	in	HR	Strategy,	
Compensa1on	&	Benefits,	Performance	
Management,	Training	&	Development	
§  Senior	corporate	HR	roles	at	T-Mobile,	
Safeco	Insurance,	and	Verizon	
One	of	the	world’s	largest	and	most	
established	providers	of	business	
support	solu1ons,	primarily	serving	
the	communica1ons	industry.	
Consul1ng	firm	helping	clients	
succeed	by	aligning	strategy,	
organiza1on	and	talent.
PAGE	3		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
Ineffective pay practices are making headlines!
Wall Street Journal
“	Annual	wage	growth	has	been	stuck	
near	2%	since	the	economy	began	to	
steadily	add	jobs	in	2010.”	
Harvard Business Review
“	Why	More	and	More	Companies	Are	
Ditching	Performance	RaDngs”
Wall Street Journal
“	CompensaDon	Gains	Fail	to	
Break	Out	for	U.S.	Workers”	
New Yorker
“	The	Push	Against	Performance	Reviews”
PAGE	4		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
What do most annual compensation-related processes look like?
Typical	processes	are	well-understood,	if	not	well-liked.		
Effec9ve	financial	controls.	
“The	Devil	you	know.”	GOOD
THE
BAD
THE
UGLY
ANDTHE
Minimal	differen9a9on.		
Poor	link	to	pay.	
People	“game”	the	system.	
A	growing	belief	that		
“it’s	not	worth	it.”	
Complex	processes	at	the	worst	9me.		
Stagnant,	minimal	salary	increase	budgets.	
Forced	ra9ngs	distribu9ons.	
Unclear	messages	about	the	value	of	performance.
PAGE	5		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
Session Objectives
Learn	a	new	approach	that	addresses	long-standing	
challenges	in	rewarding	performance	by:	
Increasing	the	meaningfulness	of	rewards	
Aligning	rewards	with	the	nature		
of	the	performance	achieved	
Making	beaer	use	of	the	Dme	of		
both	managers	and	employees
PAGE	6		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
Eliminate	duplica1on	
and	non-value	add		
micro-management	 Facilitate		
communica1on		
and	alignment:		
improve	knowledge		
of	others,	one	agenda,		
one	cadence	
More	
accountability		
on	leaders	for	agile	
decision-making	
Strategy, structure and people alignment enables a more effective organization
Top	management	proximity		
to	customers,	suppliers		
and	other	stakeholders	
Empower	our	people		
and	improve	u1liza1on	of	
their	skills	and	competencies
PAGE	7		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
People & Process Perspective
PEOPLE	&	PROCESS	PERSPECTIVE	
Develop	our	people	to	compete	in	the	
global	market,	allowing	personal	growth	
Ensure	
employees	have	
the	right	skills	
and	talents	to	
deliver	on	our	
business	
objecDves	
Expand	in-depth	
domain	experDse	
necessary	to	
ensure	long-term	
success	
Align	
organizaDon	to	
maximize	value	
delivery—
Business	Units,	
DevOps	
Embrace	a	
culture	of	strong	
accountability—
delivering	on	
commitments	to	
colleagues	and	
customers	
Align	goals	and	
compensaDon	
plans	to	meet		
our	business	
objecDves
PAGE	8		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
A holistic Total People Strategy drives employee behaviors
to ultimately influence business outcomes
LINKAGE	MODEL	
§  Engagement	
§  Reten1on	
§  Produc1vity	
§  Customer	service	
Employee		
Behavior	
Customer		
Behavior	
§  Customer	sa1sfac1on	
§  Customer	a^rac1on	
§  Customer	reten1on	
Financial		
Performance	
§  Labor	cost	
§  Opera1ng	costs	
§  Opera1ng	margin	
§  Revenue	growth	
§  ROIC	
§  TSR	
Value	ProposiDon	
Components	
Performance-	
Based	Rewards	
Career,	Leadership	and		
Environmental	Rewards	
Founda1onal	
Rewards
PAGE	9		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
Performance Management Transformation
KEY	TRANSFORMATION	THEMES		
Agile	Goal	Se_ng		w		Coaching	for	Performance		w		Effec1ve	Con1nuous	Feedback	
Strengths-Based	Development		w		Rewards		w		Social	Recogni1on/Culture	of	Celebra1on		
TRANSFORMATION	RELIES	ON	A	SHIFT	IN	PM	PRINCIPLES	
Annual,	One	Time	 Ongoing,	con1nuous	
Rigid,	fixed	 Flexible,	agile,	simple	
Centralized	 Local,	Real-1me	
Appraisal	focused	 Development	Focused	
Remedia1on		 Strengths	
Corporate	mandates/rules	 Manager	accountability	
ConDnuous	feedback	
vs.	scheduled	annual	
salary	adjustments	
and	incenDve	awards	
Flexible,	agile,	simple	
performance	management	
vs.	standard	
compensaDon	plan	
Development	focused	
performance	management	
vs.	outcomes-driven	
pay	programs	
RESULTING	COMPENSATION	CHALLENGES
PAGE	10		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
You’ve made it this far…
Now	what?!?!	
Once	your	organizaDon	has	risen	to	the	challenge	of	transforming	
performance	management,	employees	and	their	managers		
will	expect	appropriate	rewards	for	the	performance	achieved.		
Will	your	compensa9on	programs	be		
barriers	or	enablers	in	rewarding	performance?
PAGE	11		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
Should you consider Achievement-Based Compensation?
!  Align	rewards	with	the	very	nature	of	performance	that	
is	achieved;	to	provide	greater	nuance	and	clarity	
regarding	expecta1ons	and	consequences?	
!  Foster	be^er	communica1on	with	a	focus	on	progress	
and	growth?	
!  Increase	the	meaningfulness	of	rewards?	
!  Make	be^er	use	of	manager,	employee	and	HR	1me?	
Are	your	current	compensaDon	tools	sufficient	to:
PAGE	12		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
The typical approach to paying for performance:
Average	
Performer	
Top	
Performer	 Difference	
Is	$22	a	paycheck	enough	to	recognize	superior	performance?	
Aker-tax	pay	
period	increase	
∼$43	 ∼$65	 $22	
Annual	Salary	 $50,000	 $50,000	 —	
%	Increase	 3.0%	 4.5%	 1.5%	
Annual	increase	 $1,500	 $2,250	 $750	
Increase	per	
pay	period	
$58	 $87	 $29
PAGE	13		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
Should you change how you pay? Three considerations:
§  Begin	with	realis1c	assump1ons:	
•  Performance—and	ra1ngs—distribu1on	
•  Are	individual	and	organiza1on	achievement	linked?	
§  Do	labor	market	condi1ons	suggest	equal	movement	–		
up	or	down—across	all	jobs?	(Or	is	the	merit	increase	
process	a	COLA	in	sheep’s	clothing?)	
§  What	percent	of	employees	are	eligible	for	incen1ve	
compensa1on?	
§  To	what	degree	do	incen1ve	award	payouts	vs.	target	vary	
from	year	to	year	and	between	employees	in	similar	jobs?	
§  Time-bounded	or	ongoing?	
§  Frequency:	Does	the	achievement	align	with	fixed		
(twelve-month)	calendar	year	increments?	
The	nature	of	the	
achievement	to	
be	rewarded	
Mix	of	Pay	
DistribuDon		
and	Funding
PAGE	14		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
What is the achievement that is being rewarded?
Demonstrated	Competency	Growth	
§  Learning	(e.g.	adding,	subtrac1ng)	
§  Cumula1ve:	Addi1on	and	subtrac1on	
make	it	possible	to	learn	mul1plica1on	
and	division	
Performance	vs.	ExpectaDons	
§  “Doing”	(e.g.	balancing	a	checkbook)	
§  Point-in-1me:		What	have	you	done	
for	me	lately?		(Is	the	checkbook	
balanced	this	month?)	
PromoDon-like	
§  Vehicle:	Base	pay	increase	to	
recognize	increase	in	value,	that	
supports	con1nued	growth	
§  Timing:	Pay	upon	achievement	of	a	
material	increase	in	competence	(not	
necessarily	every	12	months)	
§  Magnitude:		Consistent	with	the	
increase	in	capability	(>	3%	of	base)	
IncenDve-like	
§  Vehicle:	Short-term	cash	
compensa1on	to	reward	achievement	
of	objec1ves	during	a	defined	period	
§  Timing:	Commensurate	with	the	
period	of	performance	
§  Magnitude:	Compe11ve	in	the	labor	
market	and	consistent	with	the	value	
of	results	delivered	
NATURE	OF	ACHIEVEMENT	
NATURE	OF	REWARDS
PAGE	15		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
Bringing it all together: Achievement-Based Compensation
Demonstrated	
Competency	
Growth	
Significant	
Above	budget		
raise	
	
No	bonus	
2x	“typical”		
raise	
	
Target	bonus	
2-3x	“typical”		
raise	
Above		
target	bonus	
Meaningful	
Raise	=	budget	
	
	
No	bonus	
Raise	=	budget	
	
	
Target	bonus	
Raise	=	budget	
	
Above		
target	bonus	
All	Others	
Performance	
counseling	
No	raise	
	
	
Target	bonus	
No	raise	
	
Above		
target	bonus	
Below	 Meets	 Exceeds	
Performance	vs.	ExpectaDons
PAGE	16		|		Annual	Salary	Increases:	Is	the	Juice	Worth	the	Squeeze?	
Are we ready to break loose?
Some	will	see	the	degree	of	change	daunDng.	
“	How	will	we	deliver	on	this?”	
Current	rewards	infrastructure	is	entrenched.	
“	Can	our	financial	and	HRIS	systems		
support	a	new	approach?	
Employees	will	have	to	understand		
and	adapt	to	change.	
“	We	spent	years	educaAng	managers	and	
employees	on	how	our	current	system	works	
and	now	we	are	going	to	change	it?”	
	
Do	we	have	the	courage	to	break	with	conven9on		
and	address	the	issues	we’ve	been	facing	for	so	long?

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