Presenting Vitality Glowcaps and the clinical data that shows how effective they are at increasing medication success.

1. z
Dramatically improve medication
adherence, through wireless
packaging, reminders, reports,
and rewards.
David Rose
david@vitality.net

2. vitality™

5. Patterns of adherence
Took Missed
May June
A
B
C
Call and missed
Call and took
Persistence
Issue

6. This is what poor-adherence looks like...
Each row is person, each column is a day. Red indicates a missed dose.
Control group=71% of doses taken

7. This is what adherence looks like with GlowCaps
Over 95% of doses taken over 6 months

9. 1) Pharmacist deliver your medication in a
GlowCap and explains how it works.
“The smart pill cap will help you to remember with
light, sound, and if you want, a reminder call.”

10. 2) At home, you plug in the reminder light.

11. 3) Every day, the GlowCap and reminder light
flash for an hour, then play a ring tone every
few minutes until you open the GlowCap.

12. 4) If the cap is still not opened, Vitality places an
automated call to ask “WHY?”

13. 5) Weekly emails show progress and are
shared with a loved one.

14. 6) Every month you and your physician
receive a printed progress report.

15. Four feedback loops address the root causes of poor-adherence

16. Vitality addresses each of the root causes of non-adherence
adherence issue vitality’s approach
Forgetfulness Reminders escalate from subtle to insistent
Non-Belief Personalized interactive media educates
No Social Support Progress is shared with a buddy
No Accountability Reports inform your doctor, via e-health record
Refill Inconvenience Refill requests automatically flow into pharmacy
Cost concerns Behavioral economics-based financial rewards
VITALITY confidential

17. An unprecedented, realtime data feed
Vitality radar
pharmacies
CVS 145
Walgreens 93
Walmart 22
Express Scripts 3
RiteAid 1
physicians
Rose 1
Smith 3
Goldblatt, 8
conditions
Hypertension 65
Asthma 3
Diabetes 22
medications
Diovan 34
Liptor 13
Gleevec 5
adherence
>80%
60-80%
40-60%
<40%

18. vitality ™
Day of the month
Without GlowCaps
Time of day
With GlowCap

19. VITALITY