An overview of how to choose a trademark for entrepreneurs, business people, and creative professionals. "How Do I Choose a Strong Trademark?" includes the following: When should I ask this question? The Trademark Spectrum: Generic, Descriptive, Suggestive, Fanciful, and Arbitrary marks. What is "Secondary Meaning?" Avoiding trademark conflicts. A few things to avoid when choosing a trademark. For more information, please go to LizerbramLaw.com