Social Media Strategy & Goals

•

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Organizations are great at starting new online projects ... and then letting them quickly die. Do you know how to plan, sustain, and set goals for an online project? This session describes the planning processes used by several different libraries — how they plan, create strategy, get buy-in, and sustain a social media project.

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Social
Media
Strategy
& Goals
david lee king | topeka & shawnee county public library | davidleeking.com

gotta
start
#1

“There is no
instruction manual”

just start

just start

Edmonton
Skokie
Topeka

start
small

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start smart

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gotta have
strategy
& goals
#2

your plans
will change

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what goals?

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develop some
evil plans!

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set the
direction

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big goal:
connect with
your patrons!
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gotta
define your
audience
#3

personas

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go where
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people gather

gotta
sustain
it! #4

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who does the work?

let staff own it

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the process
1 person
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the process
larger team
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the process
Topeka
ﬂickr.com/photos/cayusa/431036565/

ﬂickr.com/photos/transkamp/54371294/

Thank You!

davidleeking.com

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Social Media Strategy & Goals

1. ﬂickr.com/photos/7amanito/3039338366/ Social Media Strategy & Goals david lee king | topeka & shawnee county public library | davidleeking.com

2.

3. gotta start #1

4. “There is no instruction manual”

6. just start Edmonton Skokie Topeka

7. start small ﬂickr.com/photos/jdhancock/3760104591/

8. start smart ﬂickr.com/photos/jakecaptive/3205277810/

9. gotta have strategy & goals #2

10. your plans will change

11. ﬂickr.com/photos/ramdac/373881476/

12. ﬂickr.com/photos/sockrotation/4039832775/ what goals?

13. ﬂickr.com/photos/jonmcgovern/2698412919/ develop some evil plans!

14. ﬂickr.com/photos/loop_oh/5454534736/

15. set the direction ﬂickr.com/photos/nicholas_t/2222229134/

16. big goal: connect with your patrons! ﬂickr.com/photos/sanjoselibrary/2800670513/

17. gotta define your audience #3

18. personas ﬂickr.com/photos/mdxinteractiondesign/2961879717/

19.

20. go where ﬂickr.com/photos/beavis/2425374221/ people gather

21. gotta sustain it! #4

22. ﬂickr.com/photos/markjsebastian/1264424156/ who does the work?

23. let staff own it ﬂickr.com/photos/wolﬂawlibrary/3636067822/

24. the process 1 person ﬂickr.com/photos/cayusa/431036565/

25. the process larger team ﬂickr.com/photos/cayusa/431036565/

26. the process Topeka ﬂickr.com/photos/cayusa/431036565/

27. ﬂickr.com/photos/transkamp/54371294/

28. Thank You! davidleeking.com