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Designing the
Digital Experience


                        David Lee King
                      davidleeking.com
  Topeka & Shawnee County Public Library
what is
experience?
http://flickr.com/photos/dragnfly78/220689303/




     American
     Girl
Three paths
to experience
         http://flickr.com/photos/didmyself/2354238160/
Structural
                                                   Path




http://flickr.com/photos/gdominici/93021919/
http://flickr.com/photos/angrykeyboarder/2316631084/




http://flickr.com/photos/maproomsystems/2872203555/
http://headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
three
approaches to
  structure
http://flickr.com/photos/7855449@N02/2780452644/
Skipping down the
structured path
  look at your site with critical eyes
  think about the potholes


                 Big goal:
      don’t make me think
Community
Path
http://flickr.com/photos/rwhitlock/1422242668/
digital community
experience...
Real Conversation
Invitation
Participation
Sense of
Familiarity
Telling our Stories




                      http://flickr.com/photos/bjackrian/2111462650/
comments    youtube
               flickr
      video
                        facebook
         blogs
                                       myspace
IM reference

               tscpl.org
  participation               conversation
                 connections
http://flickr.com/photos/thomashawk/5741775/




Customer
    Path
http://flickr.com/photos/jamesyu/366732085/
http://www.sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
Customer
                                                Journey
                                                Mapping

http://flickr.com/photos/thetoad01/2317084812/
improving the ordinary




http://flickr.com/photos/rvettese/264579764/   http://flickr.com/photos/goatopolis/189188667/
Topeka’s
Makeover
WEB
?
How
Ask!
http://www.flickr.com/photos/jodigreen/2708038407/
staff...
maintaining
Redesign 2.0 -
Coming soon!
5 ways
to jumpstart your own
Extreme Makeover!
1
       write an
Experience Brief
1
       write an
Experience Brief
1
       write an
Experience Brief
1
       write an
Experience Brief
take a
Touch Point
Journey
           2
?
Get a Library Card
check my account
3
Conversation
is experience
3
Conversation
is experience
3
Conversation
is experience
3
Conversation
is experience
answer
the   Why
         4
      questions
focus
 on the
 customer
          5
say
       yes
Bonus
what’s next?


         http://flickr.com/photos/b-tal/116220689/
connect
the
customer...
Create an
                                             experience stage




http://flickr.com/photos/kgradinger/2095191253/
Create an
                                             experience stage




http://flickr.com/photos/kgradinger/2095191253/
Work on Conversation



http://flickr.com/photos/damiel/221166778/
http://flickr.com/photos/spursfan_ace/2328879637/




                                                   http://flickr.com/photos/twcollins/867628074/
http://www.flickr.com/photos/29106784@N02/2719649603/
Thank You!

davidleeking.com

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