Timeline: Two weeks Scope: conceptualize, research, and develop a working prototype for an original app

1. Pair Beer
Design Specifications
Test the prototype on your phone:
http://bit.ly/pair-beer
(optimized for 360x640px)

2. Why Pair Beer?
Pitch
Pair Beer is an app for beer drinkers looking to
discover delightful combinations of food and beer.
It suggests beer and food combinations and explains
the reasoning used to match flavor profiles so the user
can make informed decisions about choosing beer
and food combinations. Unlike other pairing apps, it
suggests combinations in an easy-to-consume manner
as well as allowing advanced users to investigate taste
profiles in a detailed manner.

3. Architecture
Application Map
0.0
home
search
1.0
search results
2.0
food categories
3.0
beer categories
sort results
2.1
food list
sort results
2.2
- page function
food page
3.1
beer list
sort results
3.2
beer page

4. Visual Architecture
Screen Flow - Search, Category list result
0.0 - Home
0.0 - Home, search box active
1.0 - Search Results
3.0 - Beer Categories
continued

5. Screen Flow - Search, Category list result (cont.)
3.1 - Beer List
3.2 - Beer Page
Visual Architecture

6. Visual Architecture
0.0 - Home
1 - Search Bar
Immediately accessible upon opening the app
2 - Categories
Allow browsing
4
3 - Pairing Overview
Serves as introduction to beer pairing
Continues below in greater depth
4 - Ad/Featured Content
Internal advertising (beer pairings/recipes)
External advertising
3

7. Visual Architecture
1.0 - Search Results
1a
1b
3
1 - Both general categories (1a) and specific items (1b)
available through search.
Allows different levels of specificity, seamlessly
catering to both beginners and experts
2 - Rating
Simple rating system affords easy quick
choices by beginners
3 - Details
Readily available for quick choices by
experienced beer drinkers

8. Why Pair Beer?
Thank you:
www.beeradvocate.com
www.bhg.com/party/how-to-pair-beer-and-food/
www.dummies.com/how-to/content/types-of-lagers.html
www.matcheck.cz/androidguipsd/
Beer (icon) designed by Leigh Scholten from The Noun Project