Managing Social Conversations is a summary of how you can make SMO work for your business

1. Managing your Social Conversations David Duncan

2. Social Media: Fundamental Principles Users... control their own online experience influence the experiences of others expect brands/companies to be accessible, authentic... Consumers Rule.

3. Small to Midsize Businesses Say... Social Media has: Generated qualified leads Helped us rise in the search engines Reduced my marketing expenses Helped me close business Generated exposure for my business Resulted in new business partnerships Increased my traffic/subscribers/opt-in list

4. Managing your Social Conversations Social Media is social not technical Social Marketing starts with observing human behaviour and interacting with online communities It’s not about technology or the tools Technology simply provides the tools to facilitate the conversation Humanise your story by matching it to the culture and the people in the communities you are trying to reach

5. Conversations Conversations are trackable and are the basic ingredient Blog posts and comments Social network comments Reviews Events and meetings Bookmarks Videos and pictures Tweets News or story aggregation

6. Why should I bother? The value of Networking Winning by sharing – openness, honesty, transparency Helping one another Do people want to know you? Are you a radiator or a drain? Not caring “what’s in it for you?” Connecting People

7. Demonstrate capability You get the relationships you deserve Listen and participate Be an expert – find conversations – find key influencers – be honest Do not spam – be proactive Do connect influencers to other influencers Use social bookmarks like delicious to save posts relevant to specific topics, organise content Record and measure conversations

8. What works Tell your personal story on your profile Join specific targeted groups Create useful content, tips, tricks, tactics Post your content on all groups Follow up on every comment Make friend connections with the respondents Comment on other discussions, be part of the community Invite friends to webinars

9. Word of Mouth Identify satisfied customers with surveys Collect reviews and testimonials Publish these on shopping or review sites, and social networks like Twitter, Facebook, and blogs Share promotional offers to drive leads Answer questions and boost confidence Track results Answer Questions on LinkedIn to build reputation

12. Social Media Action Plan You need a goal Write down three reason you are on the network Determine what actions will support each reason Participate Over 41M on LinkedIn you need to be active Schedule a weekly update session per network Add this to your calendar Improve your profile Learn from others Add targeted keywords and applications

13. Social Media Action Plan Share information and add value Post two articles or messages a week Answer three questions each week Recommend others as appropriate Build Credibility Try to get recommendations Help others, Join groups and take part

14. SMO, What is it Good For...?

15. Services Offered Social Network Profile creation either education or set up on various networks Article and press release submission Content creation services and optimisation Post some of the content pages in summary on social networks and link back Flag the pages on bookmark sites Video optimisation

16. Any Questions? David Duncan david@wsisoutheast.co.uk