In April 2013, I created this presentation to show how I devised a visual storytelling strategy for agency iCrossing. The strategy focused on bringing to life the iCrossing culture through visual stories on platforms such as Instagram and Pinterest. Visual storytelling has helped iCrossing become a more engaging and visible brand.
7. 7
support our clients . . . .
Jack Nicholson's red bow tie
helped our client Skinnygirl®
donate $45,000 to Dress for
Success as part of a playful
#oscars marketing effort.
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iCrossing@15
Rachel Klein, iCrossing Chicago: "Pulp Fiction –
all the rage when I was 15. Not sure we really
understood everything in the movie at the
time, we certainly thought we were cool watching
it."
Antonio Araya, iCrossing Santiago: “This pic
reminds me that when I was 15. I never cut my
hair, was more skinny, a little bit crazy, and
listened a lot of heavy metal. Google me to find
out what things changed and what did not."
iCrossing President and CEO Don Scales remembers
digging "Let It Be" when he was 15 years old.
Montage of images from iCrossing’s Donnie Awards as show on http://instagram.com/icrossingFeb 28 2013 images:Sandy,Jake, Don, U.K. Office, Chicago Office
http://www.facebook.com/photo.php?fbid=10151490820318815&set=a.442438878814.244982.80099988814&type=1&theaterimages from white paper….