Presented for the Internet of Things Meetup, Washington DC, March 24, 2014

1. 1
Radius Networks

2. At The Museum
2
Have a
personalized
experience with
the art and
exhibits

3. On the Train
2
Display your
electronic ticket
automatically as
the conductor
approaches

4. At Home
2
Notify you when
your kids come
home and when
they leave the
house

5. At Your Hotel
2
Be greeted and
personally
escorted by
your host as you
arrive at your
hotel

6. Radius Networks
We create new and innovative ways to use mobile device signals for
proximity and presence detection, analytics and event triggering.
Radius Networks
Mobile
Analytics
Proximity
Engagement
6

7. Internet of Things
The Internet of Things is about building relationships.
Proximity is the ‘Hello’ of the Internet of Things revolution.
7

8. iBeacon Basics
8
● iBeacons are Bluetooth Smart advertisers
● Transmitters with a range of 25m - 40m
● iBeacon Advertisement includes
○ UUID - 16 bytes - Organizational ID
○ Major - 2 bytes - Group ID
○ Minor - 2 bytes - Unit ID
○ Measured Power - 1 byte
● Proximity zones can be determined by ranging
○ Immediate - Less than 0.5m
○ Near - 0.5 to 3m
○ Far - Greater than 3m but still in region
● Mobile devices detect iBeacons and notify apps of
presence, even when in background
● Apps execute procedures or present content based
on iBeacon identifier and proximity to iBeacon
Enter Region
Ranging In Region
Exit Region
Far
Near
Immediate

9. Radius Networks Open Technology Stack
Radius Networks 9
iBeacon Developer Tools
Software Libraries, Sample Projects
iBeacon Scanners, iBeacon Emulators
High Performance iBeacons
Plus Support for 3rd Party iBeacons
Proximity Kit
Open Proximity Services Platform & SDKs
● Over 3,000 Developers
● iOS & Android SDKs
● Sample Projects & Source
● Open Support for 3rd Party
Beacons
MacBeacon ScanBeacon Locate for
iOS & Android
● Over 35,000 Downloads
● iOS, Android & OS X Tools
● Open Source Libraries
RadBeacon USB
Third Party iBeacon Support

10. CES 2014
Fully operational deployment: gamification of trade show experience
designed to drive traffic to less frequently visited exhibition areas
Radius Networks
`0
"As I wandered the back
halls, I was at first dubious
that CES' goal made sense.
But the more I wandered, I
began to be a convert. I
realized that I was walking
through halls I wouldn't have
visited otherwise and wished I
could spend more time in."
-Daniel Terdiman, CNET
CES 2014 iBeacon Scavenger Hunt

11. Verizon Center
Fully operational deployment: in-game seat upgrades, concessions
offers & rewards program redemption
Radius Networks
11

12. Quick Service Mall Restaurant
(Not Blimpie or Wendy’s)
2 sites in testing, 100 site pilot April 2014, 1000 site rollout CY2014: real-
time offers and loyalty program targeting walk-by’s
Radius Networks
12

13. Convenience Store Chain
Radius Networks
25 site pilot March 2014, customer visit and dwell time analytics,
offers and promotions
13

14. IoT Beacon Scavenger Hunt
Available:
● iOS App Store
● Android Google Play Store
Search For:
Beacon Scavenger Hunt
Start and Enter Code:
00000000
Discover Beacons at
Capital One Labs!
Radius Networks
14

15. Contacts, Links & Follow-Ups
15
David Helms
Vice President of Business Development
Radius Networks
dhelms@radiusnetworks.com
@davidhelms
Radius Networks
info@radiusnetworks.com
support@radiusnetworks.com
@radiusnetworks
Proximity Kit
Sign up for a free developer account
http://ProximityKit.com
Developer Tools for iBeacon
http://www.radiusnetworks.com/ibeacon-services.html
RadBeacon Proximity Beacons
http://www.radiusnetworks.com/ibeacon-services.html
Sample code and projects
http://https://github.com/orgs/RadiusNetworks