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Emails are Conversa tions Ideas about email from the psychology of language
[object Object],[object Object],[object Object],David Hawdale To increase sales and profitability
Not  Id le Chat
A Conversation I say something Then I react to what you have said by saying something  Then I react to what you replied to what I said by saying something And then I react to … (etc…)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Conversation I say something Then I react to what you have said by saying  something   Then I react to what you replied to what I said by saying something And then I react to … (etc…)
Grice’s Conversational Maxims ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Breaking the Maxims… Alice:  “Where’s Eddie?” Bob:  “There’s a yellow VW parked outside Sues house…”
Joined Up Would you like me to  email you about flight offers? Yes Please I got one to Barcelona and one to Paris Tell me about the Paris one The Paris one costs … (etc.)
Emails are Conversations … not Flyers! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emails are Conversa tions www.hawdale-associates.co.uk/silverpop / 07980 884231

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Emails Are Conversations

  • 1. Emails are Conversa tions Ideas about email from the psychology of language
  • 2.
  • 3. Not Id le Chat
  • 4. A Conversation I say something Then I react to what you have said by saying something Then I react to what you replied to what I said by saying something And then I react to … (etc…)
  • 5.
  • 6. A Conversation I say something Then I react to what you have said by saying something Then I react to what you replied to what I said by saying something And then I react to … (etc…)
  • 7.
  • 8.
  • 9. Joined Up Would you like me to email you about flight offers? Yes Please I got one to Barcelona and one to Paris Tell me about the Paris one The Paris one costs … (etc.)
  • 10.
  • 11. Emails are Conversa tions www.hawdale-associates.co.uk/silverpop / 07980 884231