2. WHAT IS FACEBOOK PLACES
location-based functionality within Facebook
Ability to “check-in” and comment on business
Shows up in news feed
3. WHY FACEBOOK PLACES?
250 million users access Facebook through their mobile device
They are twice as active
Track the people who are stopping by your store, office, or venue
4. MARKETING OBJECTIVE
Why should I create a place on Facebook for my business?
“By giving your potential customers the ability to check in at your
business, you give them the power to tell their friends about it.”
Source: http://www.facebook.com/help/?page=173862936001320
13. INDIVIDUAL-TARGETED DEALS
One-time offer
Receive an individual deal upon checking-in
Coupon/voucher displayed via mobile device to claim the deals
14. LOYALTY DEALS
Ideal for businesses with frequent repeat customers
Deal offered based on certain number of check-in’s
15. FRIEND DEALS
Ideal for business where product/service is consumed by groups
at one visitation e.g. bowling alleys
Deals offered based a minimum amount of people in the group
checking-in